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      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO/GEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • Digital Marketing Training Team Readiness Assessment
    • SEO/GEO Boot Camps
    • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
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      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Health & Fitness Businesses
    • Home Improvement and Remodeling Contractors
    • Lawyers / Law Practices
    • Realtors & Real Estate Professionals
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
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Digital analytics data is being skewed by non-human traffic including bots. The telltale sign are cities such as Ashubrn, VA, Singapore, Lanzhou, China or Council Bluffs, IA among others.

A Traffic Spike from Ashburn, VA or Lanzhou, China? Your GA4 Site Analytics Are Likely All Wrong.

April 1, 2026

Over the course of the last year, but particularly this year, we’ve noticed this strange phenomenon when looking at all

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Embracing complexity. It's becoming increasingly important in the modern age.

The Future Belongs to Those Who Embrace Complexity

March 13, 2026

I hesitate to even bring this topic up. Talking about complexity, you might as well have most people shut down.

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Recipes & 4 Other Quirks That Seem to Run Counter to SEO Best Practice

March 3, 2026

I want to start this off by talking about something that I know all of you probably agree with. A

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The lack of social responsibility among the very rich is a huge concern.

Our Industry Titans Have Stopped Caring About Social Responsibility

March 1, 2026

Having once worked for the great Washington Post newspaper (on the digital side), I was more than a little dismayed

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A recreation of a great Dutch master painting during the Dutch Golden age. The post discusses how to use metaphors, such as light and dark, within marketing.

‘Pull the Light from the Dark’: Metaphors & Marketing Creativity

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Have you ever seen a marketing campaign and your first thought was: “That was really clever!”? Typically, such a campaign

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The shrinking middle and the assault on average. The middle-class, we believe, will face some extreme challenges over the next several years.

The Death of ‘The Middle’ & the Assault on ‘Average’

February 1, 2026

One of the things that I’ve been following closely over the years has been the demise (and the continuing difficulty

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The Joker, Lex Luthor, Miranda Priestly and the Duke Brothers. Our leaders are the equivalent of cartoon villains. The usual approaches we had to survive in the corporate world don't apply anymore.

How We in the Business World Enabled Cartoon Villains to Take Over

January 22, 2026

The business world, as we have long been told by prominent business people themselves, isn’t about getting political. And it’s

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A woman at a fancy restaurant doing vanity marketing. It's time to reign in vanity marketing and replace it with alternative approaches.

It’s Time to Reign In Vanity Marketing

January 14, 2026

“Hey, look at me! No. Really. Look at me.” If you take a minute to analyze what’s being put in

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A group of marketers focused on the wrong channels and tactics.

How to Decide What NOT to Do in Marketing This Year

January 8, 2026

The other day, we were working on a full-funnel marketing audit for a client. Typically, such projects dive deep into

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MBAs in the 1980s looking at efficiency at companies but not focusing on how to build the business, only streamlining operations.

MBAs Sent America Down a Ruinous Path. It’s Time to Take That Back

January 1, 2026

The recent announcement that the consulting firm McKinsey would be laying off thousands of its workers perhaps came as no

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We are a marketing agency based in Washington, D.C., providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we will provide in-person or virtual marketing training or marketing consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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