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      • Professional Website SEO/GEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • Digital Marketing Training Team Readiness Assessment
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      • Association Marketing Help Desk
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      • Developing a Healthcare Marketing Plan (Two Options)
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Florence, Italy. Italian cities like Florence and Rome and hotspot tourist areas still have many local small businesses that occupy prime real estate. It's a great example of how not scaling everything creates a more balanced economy.

A Trip to Italy: Scaling Isn’t Always the Answer to Everything

May 27, 2026

One of the refreshing things about traveling to other places around the world is that you see how other cultures

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On the left, someone browsing or researching a potential service. On the right, someone who is in-market right now, focused, and ready to buy. Narrowing your audience may reduce clicks but the focus often improves conversions.

Fewer Clicks, More Conversions: Why Audience Narrowing Sometimes Matters

May 15, 2026

If you run ads on behalf of clients, you’ll often see a phenomenon that, on the surface, seems to run

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A depiction of King Belshazzar and the "writing on the wall," which comes from the Old Testament. The blog asks the question: Is the writing on the wall for professionals with the advent of AI and the current corporate climate?

Is the Writing on the Wall for Professionals?

May 1, 2026

It’s perhaps the question of our times, yet few of us have begun to truly consider the implications: Is the

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Cognitive dissonance is our sign of the times. It's getting increasingly harder to go about our business-as-usual approach, when geopolitical and technological chaos is being unleashed in the world.

Cognitive Dissonance: It’s Our Sign of the Times

April 19, 2026

Recently, my wife and I saw the movie, Project Hail Mary. I won’t give it away but there’s a scene

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A chef yells at an employee. The pursuit of being world-class has made everyone miserable.

Trying to Be ‘World-Class’ Has Made Everyone Miserable

April 14, 2026

We used to have more fun. Not always, but in general as a country, as a society, and yeah…sometimes even

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A marketing system. At its most effective, marketing is a system – of aggressive touches, consistent brand projection, and development of authority. That’s what makes people buy.

Stop Thinking of Marketing as Investing in Channels. It’s a System.

April 6, 2026

One of the biggest misconceptions about marketing is that businesses of every size think of it as a channel or

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Digital analytics data is being skewed by non-human traffic including bots. The telltale sign are cities such as Ashubrn, VA, Singapore, Lanzhou, China or Council Bluffs, IA among others.

A Traffic Spike from Ashburn, VA or Lanzhou, China? Your GA4 Site Analytics Are Likely All Wrong.

April 1, 2026

Over the course of the last year, but particularly this year, we’ve noticed this strange phenomenon when looking at all

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Embracing complexity. It's becoming increasingly important in the modern age.

The Future Belongs to Those Who Embrace Complexity

March 13, 2026

I hesitate to even bring this topic up. Talking about complexity, you might as well have most people shut down.

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A kung pao chicken recipe. Recipes are a classic example of little SEO quirks that seem to run counter to best practice but end up working.

Recipes & 4 Other Quirks That Seem to Run Counter to SEO Best Practice

March 3, 2026

I want to start this off by talking about something that I know all of you probably agree with. A

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The lack of social responsibility among the very rich is a huge concern.

Our Industry Titans Have Stopped Caring About Social Responsibility

March 1, 2026

Having once worked for the great Washington Post newspaper (on the digital side), I was more than a little dismayed

Read More »
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We are a marketing agency based in Washington, D.C., providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we will provide in-person or virtual marketing training or marketing consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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Fresh from the MNG blog

  • A Trip to Italy: Scaling Isn’t Always the Answer to Everything May 27, 2026
  • Fewer Clicks, More Conversions: Why Audience Narrowing Sometimes Matters May 15, 2026
  • Is the Writing on the Wall for Professionals? May 1, 2026

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