Let’s face it—most digital ads today still blend into the background. A lot of them look the same, sound the

I was remarking to a group of friends the other day that, since the pandemic, everything seems like it’s just

Every small or midsize business wants growth. Yet, many find themselves hitting a wall—even when their performance marketing efforts seem

Many years ago, in the 1990s, I wrote a story for U.S. News & World Report on the horse racing

The other day, we helped a B2B company solve their targeting issue by proposing an account-based marketing (ABM) approach, which

Not to sound like an old person, but we used to say (way back in the day) that the best

When we started Marketing Nice Guys, we certainly didn’t have a big budget, and no one knew who we were.

One of the things that strikes us about the era we now live in is that everybody is talking. More

The other day, we received a lead through one of our landing pages. But it wasn’t just any lead. It

Let’s start with a hard truth: your customers aren’t the same as they were a decade ago. Studies show entitlement is