First, let’s be clear. What we mean by “marketing” in this case isn’t a department or a division, or an agency that’s hired. It’s how

We often get a lot of questions that revolve around if and where small businesses should buy digital advertising. Unfortunately, there’s no hard-and-fast rule or

It doesn’t matter if you’re a small business or a larger corporation, inevitably, you’re going to run into competitors who are marketing services similar to

It might be that you haven’t paid attention recently to the war going on between Facebook and Apple. It’s understandable. Two tech giants going to

When small businesses tackle search engine optimization (SEO), many want to dive in and start activities right away. Before you do that, it’s helpful to

In our November 2020 webinar with Ceres Talent on “The 5 Marketing Skills You Should Hire For Today,” one part of our discussion focused on

It seems hard to believe that Jay Conrad Levinson published his landmark book, Guerilla Marketing, almost 40 years ago in 1983 – a work aimed

If you ask most consultants what their biggest marketing challenge is, they’d likely answer: Gaining new clients. But even before you do that, perhaps the

We often say that social media is one of the biggest conundrums for many businesses. The main reason is that having followers doesn’t always equate

What’s funny is that if you ask anyone to describe the skills that a marketing executive should have, the first response these days might be