Digital Marketing Webinars

“Noise” is everywhere. How do you stand out as a business or as an individual at a time when misinformation, algorithmic-driven distribution, hyper fragmentation, and a decline in trust pervades society, clouding the views about you, and/or your enterprise. How do you rise above the noise? From a marketing standpoint or even a personal branding approach, what’s becoming increasingly clear is the need for a strong and compelling narrative. While the world is awash in “storytelling” as an antidote, we’ll discuss, instead, a higher-order of narrative that we have helped clients implement – one that has been proven to boost visibility and achieve real, lasting impact.

In this exciting and informative hour-long webinar, the team at Marketing Nice Guys will talk with experts Toby Trevarthen and Robert Mcloughlin, the co-founders of the Narrative Playbook. Ideal for marketers, businesses, or individuals wanting to boost their career, we’ll cover:

– The difference between Narrative and Story
– Why Narrative works, but why people resist their own Narrative
– How to overcome resistance to unlock future success
– Narrative as an investment/ How to grow your equity
– How you develop your narrative (basic steps).
– Maintaining narrative consistency in marketing (execution on your narrative)

Who should register: Small and midsize business owners, entrepreneurs, marketing specialists, marketing managers, marketing directors/VPs, CMOs, CEOs of small  businesses, and other professionals.