Digital Marketing Webinars
Oct. 26, 2021; Noon ET to 1:00 p.m. ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys; Boney Pandya, Principal, Marketing Nice Guys;
Many small businesses don’t know where to start with SEO. They know they want to improve their rank in search, but a.) Don’t know all the factors involved; and b.) Don’t understand the resources needed to make it happen. We’ve created our five-step model for SEO that includes all the steps you need to take as a small business to start an SEO initiative, whether you do it yourself or hire an agency. The model covers:
· Planning & Strategy. In particular, outlining goals and what you want to accomplish through SEO in terms of page rank.
· Approach. This includes “how you’ll” do it, what resources you need (whether you do it yourself or hire an agency), and figuring out the keyword research.
· Tools & Tactics. SEO, as with other marketing areas, requires certain tools you’ll need access to in order to get it done well. There are also numerous tactics that you can employ, both on-page and off-page you’ll want to consider to increase your authority.
· Implementation. This piece, for SEO, is really execution and attention to detail. It includes best practices for on-page optimization, off-page activities, and other considerations such as local search.
· Optimization. After you’ve done the work, it’s time to monitor and analyze the results, improving upon what you’ve done for the next round.
Who should register: Small and midsize business owners, entrepreneurs, marketing specialists, marketing managers, marketing directors/VPs, CMOs, CEOs of small businesses, and other professionals.
Webinar Archives
July 15, 2021; Noon ET to 1:00 p.m. ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys; Boney Pandya, Principal, Marketing Nice Guys; Toby Trevarthen, CEO/Co-Founder, The Narrative Playbook; Robert McLoughlin, COO/Co-Founder, The Narrative Playbook
“Noise” is everywhere. How do you stand out as a business or as an individual at a time when misinformation, algorithmic-driven distribution, hyper fragmentation, and a decline in trust pervades society, clouding the views about you, and/or your enterprise. How do you rise above the noise? From a marketing standpoint or even a personal branding approach, what’s becoming increasingly clear is the need for a strong and compelling narrative. While the world is awash in “storytelling” as an antidote, we’ll discuss, instead, a higher-order of narrative that we have helped clients implement – one that has been proven to boost visibility and achieve real, lasting impact.
In this exciting and informative hour-long webinar, the team at Marketing Nice Guys will talk with experts Toby Trevarthen and Robert Mcloughlin, the co-founders of the Narrative Playbook. Ideal for marketers, businesses, or individuals wanting to boost their career, we’ll cover:
– The difference between Narrative and Story
– Why Narrative works, but why people resist their own Narrative
– How to overcome resistance to unlock future success
– Narrative as an investment/ How to grow your equity
– How you develop your narrative (basic steps).
– Maintaining narrative consistency in marketing (execution on your narrative)
Who should register: Small and midsize business owners, entrepreneurs, marketing specialists, marketing managers, marketing directors/VPs, CMOs, CEOs of small businesses, and other professionals.
March 4, 2021; Noon ET to 1:00 p.m. ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys; Boney Pandya, Principal, Marketing Nice Guys
Hosted by: Tim Ito, Principal, Marketing Nice Guys; Boney Pandya, Principal, Marketing Nice Guys
We often say that, for most businesses, the website is the foundation for everything you do in digital. That’s because many of your other digital efforts focus on driving potential and current customers to your site. If the experience there is poor, many will simply bounce.
When we consult with healthcare clients, we often help them re-focus efforts onto improving the website user experience (UX) so customers stay engaged and convert. In this comprehensive, hour-long webinar we’ll cover the following areas that are critical to a great website, including the 7 areas of great website UX, plus a few core tips on better storytelling, balancing SEO and UX, and improving lead generation.
We hope to see you there!
Who should register: Healthcare entrepreneurs, healthcare marketing managers and specialists, CEOs of small healthcare businesses, doctors, physicians, and other healthcare professionals.
February 4, 2021, Noon ET to 1:00 p.m. ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys; Boney Pandya, Principal, Marketing Nice Guys
When we run our paid media audits, we are often asked to analyze companies’ Google Ads campaigns in search. Many of the issues we encounter are similar across different industries, hindering ROI and campaign performance. In this practical webinar, we’ll help you diagnose some of these common issues and give four key tips on maximizing your return when it comes to Google Search. We’ll cover these four areas in depth:
- Campaign and ad group setup
- Match types (especially broad match and negative match)
- Ad copy, descriptions, sitelinks
- Common landing page issues
We hope you can join us for this in-depth webinar on a critical topic.
For:
Paid media marketing specialists, paid media marketing managers, paid search specialists & managers, marketing directors & VPs, entrepreneurs and small businesses running their own campaigns.
January 7, 2021, 11:30 a.m. to 12:30 p.m. ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys; Boney Pandya, Principal, Marketing Nice Guys; Bob Wiltfong, Senior Advisor, Marketing Nice Guys
By next year, 82 percent of all internet traffic will come in the form of video content, according to Cisco Systems. In other words, for much of your customer base, online video is the preferred way to consume information. Yet, for many healthcare entrepreneurs, video marketing can seem out of reach. Hiring a professional crew can cost thousands of dollars. And many don’t know where to start.
That’s where we can help. The Marketing Nice Guys team will be joined by Bob Wiltfong, former correspondent on The Daily Show With Jon Stewart, and MNG senior advisor, to discuss “Video Content Strategies for Your Healthcare Business.” We’ll walk through the basics of creating professional-looking video right in your home or office studio, using tools such as a mobile phone or web cam, plus a quick primer on video editing software to help get you started. The webinar will cover:
- How to light, shoot, and frame video for maximum effectiveness
- Ensuring quality audio
- Basic tools and software you’ll need
- Post-production editing (on the phone and for a web cam)
- Creating animated videos using other simple tools
- Best-practice video distribution on YouTube and other key channels
- Other tips and tricks
Register now for this timely event.
Who should register: Healthcare entrepreneurs, healthcare marketing managers and specialists, CEOs of small healthcare businesses, doctors, physicians, and other healthcare professionals.
Dec. 3, 2020, Noon ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys; and Manpreet Wadan, VP Business Development, Social27
Many organizations that had planned in-person events in 2020 have either canceled or switched over to virtual options in the past 8 months. In looking at 2021, virtual continues to look to be the option of choice in the near term in particular. But, for those who haven’t yet gone through the process of transitioning an existing event, or need a better framework to think about developing and marketing a new event, this webinar is for you. In this fast-paced hourlong session, we’ll cover the core aspects of developing and marketing a great virtual event, including:
- The platform needed to livestream speakers
- The technology integrations with your AMS/CRM
- Planning, development, and other considerations (lighting, audio, background)
- 5 core marketing tactics and strategies to employ
Join our webinar where you’ll learn about these and other tactics to help drive the maximum attendance to your virtual conference. The webinar is sponsored by Social27, a Seattle-based virtual event solution company, and Marketing Nice Guys, a D.C.-based marketing consulting and training company.
Who should register: Meeting planners, event and conference professionals (managers, specialists, directors, VPs) and marketing and communications professionals (specialists, managers, directors, VPs, CMOs)
Nov 12, 2020, Noon ET
Hosted by: Tim Ito, Principal, Marketing Nice Guys, and Sue Keith and Kathy McConnell, Managing Partners of Ceres Talent
Like many other professions, marketers have been forced to reassess and shift over the past six months due to Covid-19. In this free webinar, we’ll cover those shifts in priorities, as well as the five core marketing skills that many companies are recognizing they need today. Join our webinar to learn about those and other skills you should hire for, plus get recruiting tips to help attract the right candidates. The webinar is sponsored by Ceres Talent, a D.C.-based staffing and recruiting firm that specializes exclusively in marketing positions, and Marketing Nice Guys, a D.C.-based marketing consulting and training company.
Sept 13, 2020, Noon ET
Hosted by: Boney Pandya and Tim Ito, Founders, Marketing Nice Guys
We hosted an hour-long webinar on “How to Drive Leads for Your Healthcare Business on a Budget” in conjunction with the Physician’s Edge. The topics covered included: audience research, SEO tips and tricks for local businesses, paid media on a budget, lead engagement, and more.
Oct 29, 2020, Noon ET
Hosted by: Boney Pandya and Tim Ito, Founders, Marketing Nice Guys
Acquiring quality leads for your business is a challenge. The next even bigger challenge is converting these leads into sales. The digital marketing experts at Marketing Nice Guys understand these challenges and will provide insights into how company can create a effective customer journey.
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