One of the many things we are always preaching about at Marketing Nice Guys is the need for small and

For the first time in more than 20 years, I went back in Japan. To me, having grown up in

Let’s face it—most digital ads today still blend into the background. A lot of them look the same, sound the

I was remarking to a group of friends the other day that, since the pandemic, everything seems like it’s just

Every small or midsize business wants growth. Yet, many find themselves hitting a wall—even when their performance marketing efforts seem

Many years ago, in the 1990s, I wrote a story for U.S. News & World Report on the horse racing

While ABM itself is nothing new, recent advances in technology have made more automation and personalization possible, particularly for larger

Not to sound like an old person, but we used to say (way back in the day) that the best

When we started Marketing Nice Guys, we certainly didn’t have a big budget, and no one knew who we were.

One of the things that strikes us about the era we now live in is that everybody is talking. More