Many years ago, when I worked at a particular association, we noticed that Google began ranking a lot of sites

Over the last 3 years, we’ve met with a lot of prospective clients. And occasionally, we get owners who ask

The other day, we were discussing with a client the importance of understanding the intent behind different audience searches in

If you ask a number of small businesses what their ambitions are, it’s rare to hear any of them suggest

Being “audience-focused” has become such a cliché that when you hear a marketer utter it for the umpteenth time, your

The other day, we had a potential customer contact us to get our thoughts about how to best structure marketing

Last week, we were hacked. Badly. It was partially our fault. We had not updated some of our website plugins

Over the last 3 years, we’ve worked with a wide array of different small businesses around the country and in

One of the most challenging aspects of marketing involves advertising. Maybe it’s because, as a small business, you’re spending money

Those who know me know I have long loved horse racing. A friend of mine got me into the sport