Professional Marketing Funnel Audit

Boost Sales with Our Marketing Funnel Audit

We offer a comprehensive, customized analysis of your marketing funnel and provide practical recommendations to reduce “leaks” and improve your ROI.

What Is a Marketing Funnel?

A marketing funnel is a way of visualizing the steps a potential customer goes through before making a purchase. It’s typically broken down into several stages: awareness, engagement, consideration, intent, conversion and loyalty/advocacy. It’s a funnel shape because buyers drop off through the process as they progress through each stage. As such, business should employ marketing tactics to try to encourage the maximum number of prospects through each stage of the funnel toward purchase. By understanding and employing these tactics, businesses can reduce the “leaks” in their funnel and convert more potentials into paying customers.

Why You Need a Marketing Funnel Audit

A Detailed Marketing Funnel Audit Done By Industry Experts

A marketing funnel audit helps boost your marketing performance by identifying areas of improvement in the way you take audiences through the buyer journey. Whether you’re an e-commerce store, B2B service provider, local business, startup, or non-profit organization, a funnel audit is an essential tool to help you achieve your marketing goals and take your business to the next level. With a marketing funnel audit you can:

Read more about the marketing funnel and the “leaks” that are impacting your marketing performance.

Marketing Funnel Audit Includes the Following:

1. Audience and Target Demographics Analysis

We’ll analyze your current audience focus and provide recommendations for optimizing your target demographics for improved messaging and relevance.

2. Brand and Narrative Projection Improvements

How effective is your current messaging? What’s your value proposition? How can you improve your authority and create a more cohesive brand narrative projection to better resonate with your target audience(s).

3. The Current Buyer Journey(s) Analysis

We analyze your current funnel and the buyer journey(s) for different segments and provide recommendations for how to optimize each stage of the funnel to better drive sales and generate revenue.

4. Campaign/Messaging Recommendations

We provide recommendations for how to coordinate your campaigns and messaging to ensure a cohesive and effective marketing funnel.

5. Marketing Channels Effectiveness Analysis

We review the effectiveness of the marketing channels currently being employed, including:

Website and ad landing pages
Email and marketing automation
Organic search (SEO)
Search advertising
Display, native, video ( programmatic) advertising
Organic and paid social media
Content creation
Mobile
E-commerce experience

We’ll provide recommendations for how to improve the effectiveness of each channel, as well as identify any additional opportunities for new channels and tactics.

What You'll Get

PDF digital report with a comprehensive analysis

Evaluation of current practices and recommendations to improve

Best practices and/or benchmarks to help guide ongoing peformance

Marketing Funnel Audit Numbers

One Time-Payment

Weeks Turn-around

Monthly Retainers

Why Choose Us for the Funnel Audit?

When it comes to marketing funnel audits, our services are tailored to meet the unique needs of small businesses, providing cost-effective solutions that can help you maximize your marketing budget. Our team has years of experience in digital marketing and a proven track record of success, so you can trust us to provide expert insights and guidance. We take a collaborative approach, working closely with you to understand your business and optimize your marketing funnel for success. Our practical recommendations are easy to implement, so you can start seeing results right away. When you choose us for your marketing funnel audit, you can feel confident that you’re getting a customized plan to help you achieve your marketing goals.

How our Marketing Funnel Audit Works

Testimonials from Clients About Our Work

The Marketing Nice Guys are a talented group of digital marketing and brand professionals that I had the pleasure of working with to grow my organization. Their data-driven approach to growing my audience made a huge impact in our ability scale and expand our reach in the healthcare space. The team at MNG do a fantastic job with combining the art and science of marketing (creative content development +data driven tactics). Their team is knowledgeable, reliable and innovative. Working with this group was one of the best decisions we made. I would recommend this group to any organization interested in growing their audience.

When I started building the leadership development business (Tremble Influence Academy), I had excellent products that my clients absolutely loved, but I lacked a strategic approach to marketing my courses, products, and services to gain more clients. Marketing Nice Guys worked with me to understand my audience and messaging, helped develop a unique value proposition, and created a customized content marketing plan based on my strengths, current activities, budget, and resource constraints. What I especially liked was how all the various marketing activities and campaigns fit together as part of a larger whole. All personalized towards helping me market the course. With the plan, I could see a path to better engaging, acquiring, and converting potential customers. Thanks Marketing Nice Guys!

If you’re a marketer looking to expand your professional skills, I would highly recommend taking the SEO training course from Marketing Nice Guys. Not only was Tim extremely knowledgeable in the material he presented, but his professional and personable demeanor made for a great learning experience. Throughout our training session, Tim happily answered all of my questions, and made it a point to ensure that I fully understood each section before moving on to the next. It’s evident that he’s a natural teacher, who enjoys sharing his marketing experience with others. As a content marketer, I’m excited to take the SEO knowledge and skills I received from taking this course and apply them in my every day work.

So far, my business productiving has tripled over the last few months since working with Tim and Boney. They provided a free initial and comprehensive consultation over zoom to discuss possible plans to meet my needs. Afterwards, they sent me a document to complete in detail. In less than a week, they produced a detailed plan, with suggestions I could do myself to save money. They are very easy to work with, and it was a very good financial investment. I have recommended Marketing Nice Guys to others.

We relied on Marketing Nice Guys for its digital marketing expertise, particularly in the areas of paid media strategy and SEO. Their team is extremely knowledgeable, responsive and committed to supporting our overall marketing initiatives, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business.

I own a rental car company and needed help with both SEO for my website and with fine tuning my Google Ads campaigns. We had a great initial conversation where they explained what they could do for me and how the process worked. Although I only have a rudimentary understanding of SEO they walked me through the steps and made the process easy to understand. Although you can not count on immediate results I noticed significantly higher rankings with some terms within a week or two. Then over time I have noticed my site moving up the page on Google.However for me the more tangible benefit of using the Marketing Nice Guys came with their work on my paid ads with Google. They dug deep into my campaigns while also getting to know my business and using my unique brand to build a super successful campaign which is resulting in more and better leads. My conversion rates are much higher. And once again I connected with them and they got to know my business.Yeah they're nice guys but more important they are knowledgeable, friendly and get the job done. Highly recommended.

Get started on improving your website marketing funnel

Get the insights you need to grow your business. Contact us now to request your marketing funnel audit and start optimizing your campaigns.

Other ways to contact us

Email Us

contact@marketingniceguys.com

Talk to us

Phone: (703) 609-7091

FAQ's

How long does it take for the audit and recommendations?

We generally ask about 3 to 4 weeks from signing to complete the audit.

What information do you need from me to do the audit?

We may ask that you fill in on an onboarding form that includes key industry terms (that you know), audience details (age, gender, psychographics). Also, we may ask that you identify a list of competitors you want us to take a look at.

Is the plan charge a one-time fee or recurring?

It’s a one-time fee for the audit.

Do you provide recurring services?

Yes, we do provide ongoing services in a number of areas of marketing operations. Contact us and we’ll be happy to discuss what we can do to help.