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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Home Improvement and Remodeling Contractors
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Digital Analytics and KPIs

Digital analytics and KPIs are a key aspect of digital marketing. Credit: Franki Chamaki.
For digital analytics, we will help you set and measure the right goals. Credit: Franki Chamaki

Most marketing departments understand the importance of measuring and analyzing key results, particularly from campaigns. But the art of what and how to measure and report based on end goals may not always be clear in some functions. Because many departments leave their reporting to analysts trained in Google Analytics or pulling reporting from various platforms, there can be disconnects between what measurements are helpful to track and which are simply vanity metrics that get reported on but have little actionable value.

It’s nice to say “we track everything,” but in reality, few decision makers have the ability or the time to go through all the reporting that could be put together. At Marketing Nice Guys, our training focuses on helping you define the metrics that matter based on overall goals, enabling you to understand what’s working. We’ll provide the critical how-tos, whether it’s setting up and pulling reports from Google Analytics or how to use data visualization.

Our PATIO Framework for Digital Analytics and KPIs

Want to get more a more customized or intensive focus on digital analytics and KPIs? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:

  • Planning & Strategy: We help you set an analytics plan, including defining overall marketing goals and campaign goals based on the desired buyer behavior. We also help identify the key KPIs based on the goal. (We provide departments with a free KPI cheat sheet for 10 marketing areas.)     
  • Approach: Based on the goal, we show you how to implement marketing attribution consistently, as well as reporting frequency and delivery based on the available tools and resources.
  • Tools & Tactics: We walk through the basics of the Google analytics platform, and pulling key data from social platforms, marketing automation systems, video platforms, and CRMs.  
  • Implementation: We provide the basic how-tos in this area: setting up and managing Google Analytics and social reporting platforms, implementing tracking pixels, and data visualization.     
  • Optimization: In this area, we will discuss what actions to take from data, depending on the marketing area. We will also cover the warning signs for some KPIs and how to address poor performance.  

At Marketing Nice Guys, we walk through the essence of digital analytics and KPIs, and provide how-tos on setting up and implementing Google Analytics and other tools effectively in our two-day training. Contact us to learn more.   

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We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
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