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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
    • Audits
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Video Marketing

An example of video marketing. Credit: Sam McGhee.
We’ll provide training on everything from video planning to distribution. Credit: Sam McGhee

Though only one of the many content types marketing departments might invest in, video is a pretty major one. By 2021, it’s expected that 82 percent of all internet traffic will run through the medium, according to Cisco Systems, with volume expected to rise even more after that. And regardless of the type of video being consumed, there’s no denying that it remains the preferred way for audiences to consume content.

If that’s the case, it’s incumbent upon marketers to understand how to create and distribute compelling video. Marketing Nice Guys will walk you through the core aspects of video marketing from strategy and development to distribution and optimization, including:

  • Video types and options
  • Marketing’s role in conceiving, writing, and executing great video, as well as the role in pre-production, production, post-production
  • Video marketing examples from top companies
  • Website and YouTube distribution strategies, including how-tos on creating, managing, and maintaining a presence
  • Video optimization strategies and paid distribution efforts

Our PATIO Framework for Video Marketing

Want to get more a more customized or intensive focus on video marketing? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:

  • Planning & Strategy: We’ll show you how to develop a video strategy based on goals and budgets, identifying the right videos for the right part of the buyer journey.     
  • Approach: Based on the goal, we’ll help you solidify a content approach that includes a discussion of what type(s) of video to produce and distribute. We’ll also show you examples of companies that have done this well based on their budget.  
  • Tools & Tactics: We’ll cover the key equipment (cameras, lighting, audio, screens) you need at various budget levels, as well as choosing the right options for video hosting and delivery platforms, and livestreaming providers.
  • Implementation: We’ll show you a how-to on everything from pre-production to post-production and we’ll show you the basics of video distribution: how to create, manage and maintain a YouTube presence, a discussion of where, when and how to livestream, and implementing details such as promoting YouTube subscriptions, writing video descriptions, and more.      
  • Optimization: We’ll help you analyze key video metrics, discuss how and when to use paid distribution tactics, and show you pro tricks to improve the discovery of video content.  

At Marketing Nice Guys, we walk through the essence of video marketing best practices in our two-day training, including key areas such as planning, pre-production, production, post-production, distribution, and optimization. Contact us to learn more.   

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We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
  • contact@marketingniceguys.com
  • marketingniceguys.com

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