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Though only one of the many content types marketing departments might invest in, video is a pretty major one. By 2021, it’s expected that 82 percent of all internet traffic will run through the medium, according to Cisco Systems, with volume expected to rise even more after that. And regardless of the type of video being consumed, there’s no denying that it remains the preferred way for audiences to consume content.
If that’s the case, it’s incumbent upon marketers to understand how to create and distribute compelling video. Marketing Nice Guys will walk you through the core aspects of video marketing from strategy and development to distribution and optimization, including:
Our PATIO Framework for Video Marketing
Want to get more a more customized or intensive focus on video marketing? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of video marketing best practices in our two-day training, including key areas such as planning, pre-production, production, post-production, distribution, and optimization. Contact us to learn more.
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