We often get a lot of questions that revolve around if and...
Most marketing departments understand that investing in current and future technologies is important to stay relevant for customers. But even so, consider this small fact: 96 percent of Americans own a mobile phone, yet only 35 percent of marketing departments have the resources they say they need to invest in properly in the channel. And if you look at other technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), even fewer marketers have the resources to properly execute great experiences in those areas.
At Marketing Nice Guys, we’ll walk you through best-practice guidelines on developing and managing mobile applications, and how to think about integrating technologies such as AI and AR/VR into your marketing offerings. In doing so, we’ll provide examples of companies that have successfully used the technologies to advance their brand and sales.
Our PATIO Framework for Mobile, AI, AR/VR
Want to get more a more customized or intensive focus on mobile, AI, or AR/VR? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
- Planning & Strategy: We’ll help you develop a mobile and/or technology strategy, which includes a discussion of the pros and cons of mobile apps, and integrates user research and other data. We can also help formulate a strategy for targeted technology investments based on organization type and budget.
- Approach: Based on the strategy, we’ll help you identify a content approach and focus for you app and use the STEPPS framework to help determine AI or AR/VR opportunities.
- Tools & Tactics: We’ll cover the ways to work with mobile application developers, tips and tricks on saving money in development costs, and best-practice tactics on designing apps. For AI and AR/VR, we’ll discuss the current available development platforms, and tactics on executing a campaign well using these technologies.
- Implementation: We’ll show you how to deploy and manage applications using best-practice implementations for alerts, notifications, and promotions. For AI and AR/VR, we’ll focus on ways that top companies are promoting and deploying the new technologies.
- Optimization: We’ll discuss mobile-app usage analytics, and how to look at KPIs and ROI for AI and AR/VR.
At Marketing Nice Guys, we walk through the essence of marketing using mobile applications, artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) in our two-day training. Participants will walk away understanding the strategies and tactics needed to make such technology investments work. Contact us to learn more.
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