Marketing & Lead Generation For Home Improvement and Remodeling Contractors

GET MORE QUALIFIED LEADS FOR YOUR HOME IMPROVEMENT BUSINESS

Whatever your business in the home improvement industry, we can help with our end-to-end digital marketing solutions all of which are focused on driving more appointments, leads, and phone calls for you.

WHO WE HELP IN THE HOME IMPROVEMENT INDUSTRY

At Marketing Nice Guys, we understand the challenges you face in terms of getting quality leads for your home improvement business. Whether you’re starting up your company from scratch or seeking to enhance your current online presence, we have developed a proven approach to marketing that can help you drive more phone calls and inquiries. We help a number of different companies in the home improvement industry, including:

Interior

Architectural Firms
Home Builders/Renovation Contractors
Interior Designers

Trade Professionals

Plumbers
Electricians & Generator Services Companies
Carpenters, Painters & Other Craftsmen

Exterior

Roofing Contractors
Fencing Contractors
Landscaping Firms

HOW WE HELP HOME IMPROVEMENT COMPANIES

Digital Advertising for Home Improvement Companies

Digital advertising is a powerful tool for home improvement and remodeling companies looking to get more leads and boost their online presence. At Marketing Nice Guys, we specialize in creating customized digital advertising campaigns that are tailored to your specific local audience. We run our digital ads campaigns using the following platforms:

– Google Ad Network (including Google search, display, native, YouTube)

– Programmatic Ad Exchanges (ConnectedTV/OTT, digital out of home, display, video, native)

– Social media platforms (Facebook/Instagram, LinkedIn, Twitter and more)

Advanced local targeting

We use advanced targeting techniques to reach your ideal customers who are looking for improvement contractors in the areas you service.

Brand narrative consistency

We create ad campaigns that reinforce your company’s home improvement brand narrative, so you can project authority and authenticity.

Custom Creative Development

We develop your ad creatives in-house, always making sure they include compelling messaging/calls-to-action, getting the attention of those who are seeking home contractors today.

Ongoing optimizations

We’ll establish goals upfront comparing with home improvement industry benchmarks, so you’ll know whether or not your marketing is working. And we’ll monitor performance with regular reports.

Content Strategy & Development for Home Improvement Companies

At Marketing Nice Guys, we specialize in creating customized content that strategically helps you move customers further down the buyer journey toward purchase. We provide copywriting for blogs, whitepapers, other marketing collateral, as well as produce original graphics and video for social media platforms/YouTube.

Blog Posts

Our team focuses on developing using one of 6 content approaches, based on your industry and your brand – all of which is aimed at establishing you as a thought leader in home improvement within your local area.

Graphic Creation

We can create informational graphics that can be used in social media or as part of larger way to tell the story about what you do as a home improvement contractor. Unlike other agencies, we can create graphics quickly and a low cost.

Whitepapers/
E-books

Need content that can help you acquire email addresses? We learn the needs and challenges of your audience and can draft whitepapers/e-books that can both inform your potential customers and get them on your email list.

Video Development

We create compelling video content that educates, entertains, and inspires your audience, using demos, how-to videos, customer testimonials, and branded videos used in advertising, on your website, and on YouTube.

Email Marketing for Home Improvement Companies

One of the ways we help you stay top-of-mind is through email marketing and marketing automation campaigns that we can run through your email platform of choice. We have experience setting up and managing a number of email platforms on behalf of clients including:

– Hubspot

– ActiveCampaign

– Mailchimp/Constant Contact

– Klaviyo

– Pardot/Salesforce Marketing Cloud

And more.

Email Copy and Design

We write compelling email copy, paying attention to subject lines/preview text, as well as headlines and body copy. We also design custom templates that grab your customers’ attention and drive clicks.

Newsletter Creation

Our team helps you create and send monthly or weekly newsletters that provide valuable information, updates, and promotions to your subscribers.

Automated Email Setup

We can connect user website actions and behaviors to trigger automated email sequences, helping you to nurture leads and move prospects closer to making a purchase.

Website/CRM Connectivity

We can connect your website and your CRM with your email marketing automation platform so you can take advantage of stored data to send more automated and personalized messages.

Social Media Marketing for Home Improvement Companies

Our social media management is focused on consistently helping you to build a strong brand presence, magnifying your brand, and driving more website traffic. We provide:

– Ongoing strategy & management for Facebook, Instagram, LinkedIn, Twitter and more

– Ongoing reporting and goal tracking

– Social advertising and content boosting

Search Engine Optimization (SEO) for Home Improvement Companies

Ranking high in search is one of the hardest things to do. But our experts have particular knowledge about local SEO and can help you gain visibility in searches that come from the neighborhoods where you most want to reach target homeowners. We provide:

– Ongoing SEO management

– SEO audits & content plans

Just need a website for your home improvement business?

Home Improvement SEO Optimized Site

Get a responsive website for your business

One Mobile-Responsive Website (up to 10 landing pages)
Lead Generation Setup / Connection to CRM / Email Platform
SEO-Optimized and Enabled Pages
Google Analytics Setup and Configuration

Marketing Nice Guys Services Include

Monthly Meetings

Monthly meeting to go over marketing performance and next steps / optimizations.

Integration & Analytics Setup

We'll make sure your data gets into your CRM / email platform and you're able to track performance.

Performance Dashboard

You'll get access to a marketing dashboard, which will track your marketing efforts in one place.

Our Home Improvement Industry Clients

Get a Free Consultation About Your Home Improvement/Remodeling Business

Fill out the form to schedule a free digital marketing consultation.