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Of all the marketing distribution channels, paid search might be the single place where marketers are wasting the most money. And that’s not just due to click-fraud or other illicit practices, but more because of poor strategy, a lack of awareness of how search engine ads work, and perhaps an added dose of laziness.
At Marketing Nice Guys, we help organizations understand the nuances of paid search marketing, and provide training and education on the following core areas:
Our PATIO Framework for Paid Search Marketing
Want to get more a more customized or intensive focus on paid search marketing? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of paid search marketing best practices in our two-day training, including understanding how to create effective ads, strategies to limit waste, and how to optimize for maximum conversions. Contact us to learn more.
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