When small businesses tackle search engine optimization (SEO), many want to dive in and start activities right away. Before you do that, it’s helpful to

In our November 2020 webinar with Ceres Talent on “The 5 Marketing Skills You Should Hire For Today,” one part of our discussion focused on

It seems hard to believe that Jay Conrad Levinson published his landmark book, Guerilla Marketing, almost 40 years ago in 1983 – a work aimed

If you ask most consultants what their biggest marketing challenge is, they’d likely answer: Gaining new clients. But even before you do that, perhaps the

We often say that social media is one of the biggest conundrums for many businesses. The main reason is that having followers doesn’t always equate

What’s funny is that if you ask anyone to describe the skills that a marketing executive should have, the first response these days might be

Even for those who are in the tool all the time, executing a Google Ads campaign well – particularly in paid search – can be daunting.

During the current pandemic, one of the themes we’ve been discussing on our Marketing Nice Guys webinars has been the drying up of the lead

Every once in a while, we come across small business clients that want to develop a native mobile app. And we can understand the sentiment.

If you’ve ever analyzed an e-commerce purchase funnel, it looks a lot like any marketing funnel, only it’s focused on just your e-commerce site. The