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It doesn’t matter if you’re a small business or a larger corporation, inevitably, you’re going to run into competitors who are marketing services similar to yours – and may, in fact, be doing it better than you. If that’s the case, wouldn’t it be helpful to know what their secrets are? Or, at least how they approach various aspects of digital promotion in particular?
In our Small Business Marketing Strategies by Industry guide, you’ll see the different approaches and MNG recommendations for six different business sectors:
- Home Improvement /
- Home Services (e.g., electricians, plumbers, painters, home builders/remodelers, water filtration companies)
- Health & Fitness (e.g., gyms, yoga studios, swimming facilities, barre & Pilates, martial arts, F45, etc.)
- Consultants/Coaches/Trainers
- Small to Midsize Associations & Non-Profits
- Lawyers
- E-commerce/retail businesses
Download it for free today!
In this MNG Complete Guide to Content Marketing, we’ve put together a basic framework that can help you not only be more strategic in what content you develop but also help you choose the right approach and promote and scale your content in such a way that it maximizes effectiveness. The guide will walk you through:
- Developing the right content strategy for your business
- Different content approaches that you can take
- Understanding what content types work best for different parts of the marketing funnel
- The role of video in today’s digital marketing
- Content examples that span a particular industry to give you ideas about how to approach it yourself.
Updated for 2023, our comprehensive 25-page guide covers some of the core considerations for small businesses when developing a great website. Those areas include selecting a hosting provider and a website CMS, considering security, setting up a website with marketing in mind, the 7 key areas of website UX, developing content and copy, and e-commerce best practices (for those B2C sites).
If you had to identify the biggest marketing challenges for many small-to-midsize companies, generating new, qualified leads would almost certainly rank at or near the top of the list. We at Marketing Nice Guys have developed this free guide that we hope can help you better understand the foundations of both digital and offline lead generation – and focus on those little things that can make the difference between a successful marketing effort and one that doesn’t perform.
As a marketing agency, we get a number of questions about how to best approach boosting the promotion for a business, especially when it comes to more awareness and customer/client leads. One of the industries that we support in this area is the legal industry, especially law firms looking to grow their client base. And advertising, of course, is one of the core options available for such firms seeking to improve their visibility. The problem? The options here are dizzying in many ways. Which ads should you buy? What platforms? What’s the ad strategy/ Download our guide and get the recommended ad types for law firms, strategies, tactics, and more.
Get our free playbook for lawyers who want to try their hand at marketing on their own. We’ll walk you through the basic steps, while helping you implement a consistent approach with practical tips you can use today whether you’re just getting your practice started or need a quick refresher. The playbook provides you guidance on the following key areas that are critical to marketing successfully, including audience and brand identity, narrative development, marketing channels, content development and more.
(Updated for 2022). For small businesses, allocating resources for social media can be a challenge. Which channels are best for you? What are the design needs? What are best practices? We developed this guide to help you with Facebook, Instagram, LinkedIn, Twitter, Pinterest, or TikTok. Download it for free.
We make it easy to create your paid media campaigns with our Facebook Ad Builder tool, which provides guidance on character counts for text, headlines and more.
It’s not uncommon to hear SEO experts throw terms around that may, at first, seem unfamiliar. But getting to know what terms mean is critical to helping you improve your website ranking in search.
We’ve compiled the list below to help guide you. Enjoy!
Marketing plans that take months to produce are becoming a thing of the past. But the opposite (not having any plan) doesn’t work either. With budgeting and planning season approaching, download our free guide to drafting a modern-day marketing plan.
Our planner helps you see all your content activities in one place, by content type, voice/approach, audience and funnel targeting, and more.
Our planner helps you better organize your paid media budgets to make sure you’re on track with your spending and performance for social, search, and display.
As a copywriter, do you need to remember the key SEO tactics? Download our free One-Page SEO Checklist to make sure your SEO workflows follow best practices!
Free Download: The MNG Guide to Lead Generation
