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As a marketing agency, we get a number of questions about how to best approach boosting the promotion for a business, especially when it comes to more awareness and customer/client leads. One of the industries that we support in this area is the legal industry, especially law firms looking to grow their client base. And advertising, of course, is one of the core options available for such firms seeking to improve their visibility. The problem? The options here are dizzying in many ways. Which ads should you buy? What platforms? What’s the ad strategy/ Download our guide and get the recommended ad types for law firms, strategies, tactics, and more.
Get our free playbook for lawyers who want to try their hand at marketing on their own. We’ll walk you through the basic steps, while helping you implement a consistent approach with practical tips you can use today whether you’re just getting your practice started or need a quick refresher. The playbook provides you guidance on the following key areas that are critical to marketing successfully, including audience and brand identity, narrative development, marketing channels, content development and more.
(Updated for 2022). For small businesses, allocating resources for social media can be a challenge. Which channels are best for you? What are the design needs? What are best practices? We developed this guide to help you with Facebook, Instagram, LinkedIn, Twitter, Pinterest, or TikTok. Download it for free.
In this guide, we’ll cover some of the core considerations when developing a good website. Those areas include selecting a hosting provider and a website CMS, setting up a website with marketing in mind, the 7 key areas of website UX, developing content and copy, and e-commerce best practices (for those B2C sites).
It doesn’t matter if you’re a small business or a larger corporation, inevitably, you’re going to run into competitors who are marketing services similar to yours – and may, in fact, be doing it better than you. If that’s the case, wouldn’t it be helpful to know what their secrets are? Or, at least how they approach various aspects of digital promotion in particular?
We make it easy to create your paid media campaigns with our Facebook Ad Builder tool, which provides guidance on character counts for text, headlines and more.
It’s not uncommon to hear SEO experts throw terms around that may, at first, seem unfamiliar. But getting to know what terms mean is critical to helping you improve your website ranking in search.
We’ve compiled the list below to help guide you. Enjoy!
Marketing plans that take months to produce are becoming a thing of the past. But the opposite (not having any plan) doesn’t work either. With budgeting and planning season approaching, download our free guide to drafting a modern-day marketing plan.
Our planner helps you see all your content activities in one place, by content type, voice/approach, audience and funnel targeting, and more.
Our planner helps you better organize your paid media budgets to make sure you’re on track with your spending and performance for social, search, and display.
Use our keyword planner and search ads tool to help you get the correct character counts for headlines, descriptions and callout and sitelink extensions.
As a copywriter, do you need to remember the key SEO tactics? Download our free One-Page SEO Checklist to make sure your SEO workflows follow best practices!
Need new ideas for your paid media campaign? Our quick, one-page graphic shows you 12 ways you can target customers to help in pinpointing the right audiences.
Free Download: The 2022 Small Business Guide to Social Media