Get our free playbook for lawyers who want to try their hand at marketing on their own. We’ll walk you through the basic steps, while helping you implement a consistent approach with practical tips you can use today whether you’re just getting your practice started or need a quick refresher. The playbook provides you guidance on the following key areas that are critical to marketing successfully, including audience and brand identity, narrative development, marketing channels, content development and more.
(Updated for 2022). For small businesses, allocating resources for social media can be a challenge. Which channels are best for you? What are the design needs? What are best practices? We developed this guide to help you with Facebook, Instagram, LinkedIn, Twitter, Pinterest, or TikTok. Download it for free.
In this guide, we’ll cover some of the core considerations when developing a good website. Those areas include selecting a hosting provider and a website CMS, setting up a website with marketing in mind, the 7 key areas of website UX, developing content and copy, and e-commerce best practices (for those B2C sites).
It doesn’t matter if you’re a small business or a larger corporation, inevitably, you’re going to run into competitors who are marketing services similar to yours – and may, in fact, be doing it better than you. If that’s the case, wouldn’t it be helpful to know what their secrets are? Or, at least how they approach various aspects of digital promotion in particular?
Marketing plans that take months to produce are becoming a thing of the past. But the opposite (not having any plan) doesn’t work either. With budgeting and planning season approaching, download our free guide to drafting a modern-day marketing plan.