• Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Home Improvement and Remodeling Contractors
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Call us today! 703-609-7091

contact@marketingniceguys.com
Free Marketing Webinars
Login

Login
Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Home Improvement and Remodeling Contractors
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Paid Display and Native Advertising

Forbes example display ad from 2020.
We train marketers on 6 key areas with display and native ads. (Display ad on Forbes, 2020.)

With the right strategy and implementation, paid display and native advertising campaigns can be effective at driving brand awareness and engagement. But many marketers still mistake the role of digital ads in their larger campaign efforts. Indeed, unlike offline billboard advertising predecessors, digital ads can be tracked for not only impressions but click-through, the latter often used as a primary way to gauge effectiveness.

But there’s a problem with that. Display ads currently perform at a .35% click-through rate, the equivalent of 1 click for every 286 impressions. Native ads are slightly better (about .80%) because they look like content. Neither is a great percentage by any means. And it often leads to marketers screaming at their ad sales partner. The point is, defining success only by such CTR measures misses the point about what display and native ads do best, which is brand awareness and engagement.

In the end, developing a strategy and setting realistic expectations for how display and native ads work are critical to success in this marketing area. At Marketing Nice Guys, we train marketers on the nuances of display and native advertising, including the following key areas:

  • Ad targeting and strategy by organization, industry, relevant sites
  • Ad creation and visuals
  • Content development and landing page optimization
  • Mobile-specific strategies
  • Programmatic and device-based targeting
  • A/B testing and ad optimization

Our PATIO Framework for Paid Display and Native Advertising

Want to get more a more customized or intensive focus on paid display and native advertising? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:

  • Planning & Strategy: We help you develop a strategy for paid display and native ads, which includes a discussion of overall goals, budgets, and identifying audience targeting and distribution strategies.      
  • Approach: Based on goals set, we help you set the approach to paid display and native, focusing on tone, developing the right content, and identifying site-specific opportunities based on data.      
  • Tools & Tactics: We’ll cover best practices on the Google ad platforms, programmatic platforms, and native platforms, as well as alternative bidding tactics.        
  • Implementation: We’ll provide the core how-tos here: creating and setting up ads (with a focus on identifying visuals and writing copy), managing budgets, and more.      
  • Optimization: We’ll discuss A/B testing of ads, KPIs, conversion tracking, and other key metrics.

At Marketing Nice Guys, we walk through the essence of paid display and native advertising best practices in our two-day training. Participants will walk away understanding both the strategy and tactics for successful campaigns, as well as tips to optimize ads for maximum impact. Contact us to learn more.   

Categories

  • audience research
  • data
  • digital analytics and KPIs
  • management
  • marketing training
  • Uncategorized

Latest Posts

5 Key Design Concepts Small Businesses Should Know

5 Key Design Concepts Small Businesses Should Know

May 24, 2023

In terms of marketing, visual design is perhaps one of the...

15 Marketing Tactics You Should Be Doing Right Now

15 Marketing Tactics You Should Be Doing Right Now

May 18, 2023

When we do any marketing training, we’ll often distinguish...

As a Small Business, How Do You Cut Through the Noise?

As a Small Business, How Do You Cut Through the Noise?

May 11, 2023

Did you know the average person is exposed to a staggering...

Contact Us

Drop us a quick line at Marketing Nice Guys and we'll get back to short in order.

Send Message
Marketing Nice Guys Logo

We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

Get started today.

Top Non-Profit and Government Marketing Agency in Washington DC

Contact Info

  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
  • contact@marketingniceguys.com
  • marketingniceguys.com

MNG Social

Fresh from the MNG blog

  • 5 Key Design Concepts Small Businesses Should Know May 24, 2023
  • 15 Marketing Tactics You Should Be Doing Right Now May 18, 2023
  • As a Small Business, How Do You Cut Through the Noise? May 11, 2023

© Marketing Nice Guys 2023. Privacy policy. | Sitemap.

  • Home
  • About