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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Advertising & Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Health & Fitness Businesses
    • Home Improvement and Remodeling Contractors
    • Lawyers / Law Practices
    • Realtors & Real Estate Professionals
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Email Marketing

An example of gmail, Google's email platform. Credit: Stephen Phillips.
We focus on 8 core areas of email best practices in our training. Credit: Stephen Phillips.

For those who work both inside and outside of the field, email seems like the perfect marketing tool. It generally has the best ROI of any marketing activity (with only exception being SEO). Email is also an easy way to communicate with existing customers/potential subscribers, and it’s often a source of great revenue. But in order to do email well at a base level, it takes a lot of work. In today’s age of privacy, regulation and, frankly, the volume of email being generated, marketers more than ever need to take a strategic approach – personalizing the experience for customers, segmenting effectively, continuing to acquire new subscribers, and culling non-performing lists, among other activities.

At Marketing Nice Guys, we understand the sophistication required to do marketing automation and email that drives your business goals. Our course covers the following key areas:

  • Subscriber acquisition
  • Email cadence, scheduling, and frequency
  • Email formatting, including subject line/preheader/preview text, sender name, and email body tips and tricks
  • Optimization of open rates and click-through rates
  • List segmentation
  • Email journey development and strategy
  • Spam filters and deliverability
  • Email list maintenance

Our PATIO Framework for Email Marketing

Want to get more a more customized or intensive focus on email marketing or marketing automation? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:

  • Planning & Strategy: We help you develop a strategy, including a discussion of the overall goals of email and incorporating the organization type and resources.     
  • Approach: Based on the strategy, we help you identify the approach to emails, including tone, voice, frequency/cadence, segmentation, and email type (triggered, product, content-based, discounts, newsletters etc.) and more.
  • Tools & Tactics: We’ll fully cover marketing automation platforms, deliverability tools and monitors, and tips and tricks to warmup IPs, avoid spam filters, and maintain your email reputation.   
  • Implementation: We’ll show you the core how tos: how to write good email copy, subject lines/preheaders, calls to action, and scaling the use of imagery.      
  • Optimization: We’ll take a look at data analysis, A/B testing, and list acquisition, journey building, and maintenance.

At Marketing Nice Guys, we walk through the essence of email marketing best practices in our two-day training, including strategies and tactics to better segment your lists and tips and tricks to maximize revenue and other goals. Contact us to learn more.   

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  • data
  • digital analytics and KPIs
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We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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Contact Info

  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
  • contact@marketingniceguys.com
  • marketingniceguys.com

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