It’s Not What You Think. It’s What Your Audience Thinks
”I hate receiving so many emails.” When we talk with...
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For those who work both inside and outside of the field, email seems like the perfect marketing tool. It generally has the best ROI of any marketing activity (with only exception being SEO). Email is also an easy way to communicate with existing customers/potential subscribers, and it’s often a source of great revenue. But in order to do email well at a base level, it takes a lot of work. In today’s age of privacy, regulation and, frankly, the volume of email being generated, marketers more than ever need to take a strategic approach – personalizing the experience for customers, segmenting effectively, continuing to acquire new subscribers, and culling non-performing lists, among other activities.
At Marketing Nice Guys, we understand the sophistication required to do marketing automation and email that drives your business goals. Our course covers the following key areas:
Our PATIO Framework for Email Marketing
Want to get more a more customized or intensive focus on email marketing or marketing automation? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of email marketing best practices in our two-day training, including strategies and tactics to better segment your lists and tips and tricks to maximize revenue and other goals. Contact us to learn more.
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