It’s Not What You Think. It’s What Your Audience Thinks
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Each year, Baymard Institute ranks the top e-commerce sites based on the user experience. And every year, the top 10 are relatively consistent. What makes them great? The best e-commerce sites personalize the experience for their site visitors, making them feel comfortable the site knows who they are and where they are in the purchase process. Furthermore, the top sites make searching easy, and also do subtle things to reinforce the sense of safety and ease around purchases.
At Marketing Nice Guys, we walk through the best practices in 6 core areas of e-commerce, including:
Our PATIO Framework for E-Commerce
Want to get more a more customized or intensive focus on e-commerce? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of e-commerce best practices in our two-day training, focusing on 6 core areas to maximize revenue and conversion. Contact us to learn more.
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