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Today, organic search results drive an average of 53 percent of a site’s traffic. Yet, despite the fact that more than half of the visitors to a website come from search (and the importance of a high ranking in Google is considered paramount), search engine optimization often remains the least prioritized among marketing activities. We believe there are two reasons for this: 1.) It takes work; and 2.) They payoff often isn’t until much later.
At Marketing Nice Guys, we’ll walk you through the basics of how Google determines its search engine results pages (SERP), focusing on several areas in detail, including core fundamentals for:
Our PATIO Framework for SEO
Want to get more a more customized or intensive focus on SEO? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of search engine optimization best practices in our two-day training, including the tips and tricks for how to maximize SEO efficiency. Contact us to learn more.
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