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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
    • Audits
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a large part of digital marketing. Credit: Merakist
Our training focuses on understanding 5 core areas of SEO. Credit: Merakist

Today, organic search results drive an average of 53 percent of a site’s traffic. Yet, despite the fact that more than half of the visitors to a website come from search (and the importance of a high ranking in Google is considered paramount), search engine optimization often remains the least prioritized among marketing activities. We believe there are two reasons for this: 1.) It takes work; and 2.) They payoff often isn’t until much later.   

At Marketing Nice Guys, we’ll walk you through the basics of how Google determines its search engine results pages (SERP), focusing on several areas in detail, including core fundamentals for:

  • Discoverability
  • Relevance
  • Site quality
  • Authority
  • Presentation of results   

Our PATIO Framework for SEO

Want to get more a more customized or intensive focus on SEO? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:

  • Planning & Strategy: We help you develop a strategy for SEO that includes a focus on how to do keyword research, adapting personas, data collection, identifying key areas of focus.
  • Approach: We help you solidify the approach to SEO based on the strategy, including content development, staffing and resourcing, and building in the workflows to ensure the right SEO output.
  • Tools & Tactics: We’ll show you pull competitive data, from various software platforms, both free and paid, and use tactics to find trends to help adapt your content.
  • Implementation: We cover the 5 core fundamental areas of SEO, including on-page and off-page activities to improve page rank for key terms.  
  • Optimization: We’ll show you how to analyze data and a few tips and tricks to continue to push page distribution and page awareness, particularly through social and PR.   

At Marketing Nice Guys, we walk through the essence of search engine optimization best practices in our two-day training, including the tips and tricks for how to maximize SEO efficiency. Contact us to learn more.   

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  • audience research
  • data
  • digital analytics and KPIs
  • management
  • marketing training
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We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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Contact Info

  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
  • contact@marketingniceguys.com
  • marketingniceguys.com

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  • ‘Why Is My Marketing Not Working?’ It Might Be Your Authority March 19, 2023
  • The 7 Biggest ‘Leaks’ in Your Marketing Funnel March 6, 2023
  • 6 Things You Can Do Right Now to Boost Your SEO February 22, 2023

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