Marketing & Lead Generation For Health, Fitness and Physical Activity Industry

Let's Crush Those Marketing Goals

No matter your niche in the fitness world, our tailored digital marketing solutions will help you drive more membership and class sign-ups and boost your brand in the local area.

WHO WE HELP IN THE HEALTH & FITNESS INDUSTRY

At Marketing Nice Guys, we understand the challenges you face in terms of getting quality leads and increasing the local presence for your health and fitness business. Whether you’re starting up your company from scratch or seeking to enhance your current online presence, we have developed a proven approach to marketing that can help you drive more phone calls, inquiries and foot traffic. We help a number of different companies in the health and fitness industry, including:

Gym & Fitness Studios

Health Clubs
Yoga Studios
Barre & Pilates Studios

Fitness Centers

Rec Centers
Sports Facilities
Swimming Facilities

Martial Arts Studios

Karate
Krav-Mgav
Jiu-Jitsu / MMA

HOW WE HELP COMPANIES IN THE FITNESS INDUSTRY

Digital Advertising for Health & Fitness Companies

In the case of health & fitness companies, digital advertising can be one of the most powerful tools to help drive leads and boost awareness of your business. At Marketing Nice Guys, we specialize in creating customized digital advertising campaigns for your fitness company that are tailored to your specific local audience. We run our digital ads campaigns using the following platforms:

– Google Ad Network (including Google search, display, native, YouTube)

– Programmatic Ad Exchanges (ConnectedTV/OTT, digital out of home, display, video, native)

– Social media platforms (Facebook/Instagram, LinkedIn, Twitter and more)

Why Do Paid Media Advertising with Us?

Advanced Local Targeting

We’ll help you focus on a a specific target market – local audiences who fit your particular criteria for potential customers/members, including location, age, sex, experience, fitness level and more.

Brand Narrative Consistency

All of our ad campaigns are tailored to support your existing brand narrative, so you can project authority and authenticity when it comes to being a fitness provider. If you need us to help develop your narrative, we can do that too!

Custom Creative Development

We develop your ad creatives in-house, tailored to your health & fitness business. We emphasize original assets with compelling messaging and calls-to-action so you can maximize your visibility in front of intended audiences.

Ongoing Optimizations

We’ll establish benchmark goals upfront against other fitness companies we support, so you’ll know whether or not your marketing is working. And we’ll monitor performance with regular reports.

Free Download: The Advertising Guide for Health & Fitness Businesses

Fill out the form to download “The Advertising Guide for Health and Fitness Businesses. (free)” In this 20+-page guide, we’ll walk through 17 different options for advertising, as well as our recommendations specifically aimed at businesses that focus on local communities.

The guide will be emailed to you.

Content Strategy & Development for Increased Engagement and Brand Awareness

At Marketing Nice Guys, we specialize in creating customized content that strategically helps you move customers further down the buyer journey toward signing up for your fitness classes, membership or training you offer. We provide copywriting for blogs, as well as produce original graphics and video for social media platforms/YouTube. Our content development includes:

Blogs
Videos
Social Media Posts
Infographics/ Brochures

We Handle Your Email Marketing to Customers & Prospects

One of the ways we help you stay top-of-mind is through email marketing and marketing automation campaigns that we can run through your email platform of choice. We have experience setting up and managing a number of email platforms on behalf of clients including:

– Hubspot

– ActiveCampaign

– Mailchimp/Constant Contact

– Klaviyo

– Pardot/Salesforce Marketing Cloud

And more.

Why Do Email Marketing with Us?

Email Copy and Design

We write compelling email copy, paying attention to subject lines/preview text, as well as headlines and body copy for anything that goes out to your customers/ members or prospects. We also design custom templates that grab your customers’ attention and drive clicks.

Newsletter Creation

Our team helps you create and send monthly or weekly newsletters that provide valuable information, updates, and promotions to your subscribers, which can include both current members/customers, as well as prospects who may be interested in your fitness solutions.

Automated Email Setup

We can connect user website actions and behaviors to trigger automated email sequences, helping you to nurture leads and move prospects closer to signing up for classes, training and membership offerings.

Website/CRM Connectivity

We can connect your website and your CRM with your email marketing automation platform so you can take advantage of stored data to send more automated and personalized messages. We can work with your existing email marketing automation system or help you set up one from scratch.

Social Media Marketing for Health and Fitness Companies

Our social media management is focused on consistently helping you to build a strong brand presence, magnifying your brand, and driving more website traffic. We provide:

– Ongoing strategy & management for Facebook, Instagram, LinkedIn, Twitter and more

– Ongoing reporting and goal tracking

– Social advertising and content boosting

Search Engine Optimization (SEO) for Your Health and Fitness Facility Website

Ranking high in search is one of the hardest things to do. But our experts have particular knowledge about local SEO and can help you gain visibility in searches that come from the local area where you most want to reach target customers and prospects. We provide:

– Ongoing SEO management

– SEO audits & content plans

Just Need a Website for Your Health and Fitness Business?

SEO Optimized Site

Get a responsive website for your business

One Mobile-Responsive Website (up to 10 landing pages)
Lead Generation Setup / Connection to CRM / Email Platform
SEO-Optimized and Enabled Pages
Google Analytics Setup and Configuration

Marketing Nice Guys Services Include

Monthly Meetings

Monthly meeting to go over marketing performance and next steps / optimizations.

Integration & Analytics Setup

We'll make sure your data gets into your CRM / email platform and you're able to track performance.

Performance Dashboard

You'll get access to a marketing dashboard, which will track your marketing efforts in one place.

Our Testimonials

I own a rental car company and needed help with both SEO for my website and with fine tuning my Google Ads campaigns. We had a great initial conversation where they explained what they could do for me and how the process worked. Although I only have a rudimentary understanding of SEO they walked me through the steps and made the process easy to understand. Although you can not count on immediate results I noticed significantly higher rankings with some terms within a week or two. Then over time I have noticed my site moving up the page on Google. However for me the more tangible benefit of using the Marketing Nice Guys came with their work on my paid ads with Google. They dug deep into my campaigns while also getting to know my business and using my unique brand to build a super successful campaign which is resulting in more and better leads. My conversion rates are much higher. And once again I connected with them and they got to know my business. Yeah they're nice guys but more important they are knowledgeable, friendly and get the job done. Highly recommended.

We relied on Marketing Nice Guys for its digital marketing expertise, particularly in the areas of paid media strategy and SEO. Their team is extremely knowledgeable, responsive and committed to supporting our overall marketing initiatives, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business.

So far, my business has tripled over the last few months since working with Tim and Boney. They provided a free initial and comprehensive consultation over zoom to discuss possible plans to meet my needs. Afterwards, they sent me a document to complete in detail. In less than a week, they produced a detailed plan, with suggestions I could do myself to save money. They are very easy to work with, and it was a very good financial investment. I have recommended Marketing Nice Guys to a few others so far.

Why Wait? Get a Free Consultation Today.

Every moment that ticks by is a potential client walking into your competitor’s door. Partner with Marketing Nice Guys and let’s crush those goals. Fill out the form to schedule a free digital marketing consultation.