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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Consulting
      • Paid Media Agency Consulting
        • Professional Paid Media Campaigns Audit
      • SEO Services
        • Professional Website SEO Audit and Content Plan
        • Search Engine Optimization Consulting
    • Marketing Help Desk
    • Marketing Corporate Training
      • SEO Boot Camps
        • Convince Your Boss SEO Boot Camp Sample Letter
      • 1-to-1 Marketing Training for Individuals
      • Topics
        • Audience Research
        • Website Design & Dev.
        • Search Engine Optimization
        • Content Marketing
        • Video Marketing
        • Digital Analytics and KPIs
        • Social Media Marketing
        • Email Marketing
        • Paid Search
        • Paid Display & Native
        • E-Commerce
        • Mobile, AI, AR/VR
      • Why Take Our Two-Day Course
        • Convince Your Boss Sample Letter (Corporate Training)
  • Industry Specialties
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
  • About
    • Our Pricing
    • Our Full-Funnel Approach
    • Meet the Team
    • Tim Ito
    • Boney Pandya
    • Bob Wiltfong
    • Testimonials
    • FAQs
      • Ask Us a Question
  • MNG Blog
  • Contact Us
  • Login
  • My Account

Website Design and Development

Home Website Design and Development
Website design and development. Credit: Patrick Fore.
We cover 7 core areas of website design and development. Credit: Patrick Fore.

For most companies, the website is the core foundation for almost everything that happens in digital marketing. That’s because, ultimately, many digital initiatives wind up driving audiences to the organization’s site. And if that web presence isn’t very good or effective – it doesn’t matter how great a campaign is – the initiative will likely fail.

That’s one reason it’s critically important that websites should be owned and managed by the marketing team. While companies may hire outside agencies to redesign their company websites or they try to do it internally with existing design and IT resources, marketing teams need to grasp the core principles of a great customer UX. At Marketing Nice Guys, we cover 7 aspects of website design and development that a marketing team needs to know and care about as it optimizes the experience:

  • Speed
  • Visual Design
  • Colors/Fonts
  • Navigation
  • Mobile Experience
  • Personalization
  • Search

Our PATIO Framework for Website Design and Development

Want to get more a more customized or intensive focus on website design and development? We have developed our proprietary PATIO framework that outlines all the core elements of website design from planning and strategy to optimization:

  • Planning & Strategy (for Redesigns): Develop the strategy for the site, which includes utilizing persona research, incorporating website goal(s), planning for technology integrations (CMS with the CRM/AMS/MAS/analytics platforms), and outlining resources based on budget.
  • Approach: Based on the strategy, develop the approach, which includes choosing choosing the right templates and look and feel, selecting the right technology, setting the right tone through copy and imagery (based on capacity, brand, and budget), and building in SEO.
  • Tools & Tactics: Tips and tricks to analyze whether you have the right content management system (CMS) for your needs, and discussing what other tools, bots, and A/B testing platforms are helpful.   
  • Implementation: How to build in the seven core UX areas into your implementation. Also, includes understanding website best-practice workflows, publishing, scheduling, and management.
  • Optimization: We’ll cover using analytics, data, marketing attribution, and A/B testing software programs to continually improve performance. Also includes a few tips and tricks to maximize user behavior toward conversion.  

At Marketing Nice Guys, we walk through the essence of good website design and development practices in our two-day training, including the tips and tricks for how to create an effective web presence. Contact us to learn more.   

Categories

  • audience research
  • data
  • digital analytics and KPIs
  • management
  • marketing training
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We are a different kind of marketing training and consulting company, providing a customized two-day course that's focused on best practices for both strategy and practical tactics to maximize ROI - all in a fun, interactive atmosphere. We provide consulting and training services throughout the United States and around the world both in-person and virtually. If you are looking for "marketing training near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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  • Washington, D.C. Metro Area
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