
Why Some Small Businesses Stay Small While Others Grow
If you ask a number of small businesses what their ambitions...
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For most companies, the website is the core foundation for almost everything that happens in digital marketing. That’s because, ultimately, many digital initiatives wind up driving audiences to the organization’s site. And if that web presence isn’t very good or effective – it doesn’t matter how great a campaign is – the initiative will likely fail.
That’s one reason it’s critically important that websites should be owned and managed by the marketing team. While companies may hire outside agencies to redesign their company websites or they try to do it internally with existing design and IT resources, marketing teams need to grasp the core principles of a great customer UX. At Marketing Nice Guys, we cover 7 aspects of website design and development that a marketing team needs to know and care about as it optimizes the experience:
Our PATIO Framework for Website Design and Development
Want to get more a more customized or intensive focus on website design and development? We have developed our proprietary PATIO framework that outlines all the core elements of website design from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of good website design and development practices in our two-day training, including the tips and tricks for how to create an effective web presence. Contact us to learn more.
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