• Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
    • Audits
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Call us today! 703-609-7091

contact@marketingniceguys.com
Free Marketing Webinars
Login

Login
Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
    • Audits
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Website Design and Development

Website design and development. Credit: Patrick Fore.
We cover 7 core areas of website design and development. Credit: Patrick Fore.

For most companies, the website is the core foundation for almost everything that happens in digital marketing. That’s because, ultimately, many digital initiatives wind up driving audiences to the organization’s site. And if that web presence isn’t very good or effective – it doesn’t matter how great a campaign is – the initiative will likely fail.

That’s one reason it’s critically important that websites should be owned and managed by the marketing team. While companies may hire outside agencies to redesign their company websites or they try to do it internally with existing design and IT resources, marketing teams need to grasp the core principles of a great customer UX. At Marketing Nice Guys, we cover 7 aspects of website design and development that a marketing team needs to know and care about as it optimizes the experience:

  • Speed
  • Visual Design
  • Colors/Fonts
  • Navigation
  • Mobile Experience
  • Personalization
  • Search

Our PATIO Framework for Website Design and Development

Want to get more a more customized or intensive focus on website design and development? We have developed our proprietary PATIO framework that outlines all the core elements of website design from planning and strategy to optimization:

  • Planning & Strategy (for Redesigns): Develop the strategy for the site, which includes utilizing persona research, incorporating website goal(s), planning for technology integrations (CMS with the CRM/AMS/MAS/analytics platforms), and outlining resources based on budget.
  • Approach: Based on the strategy, develop the approach, which includes choosing choosing the right templates and look and feel, selecting the right technology, setting the right tone through copy and imagery (based on capacity, brand, and budget), and building in SEO.
  • Tools & Tactics: Tips and tricks to analyze whether you have the right content management system (CMS) for your needs, and discussing what other tools, bots, and A/B testing platforms are helpful.   
  • Implementation: How to build in the seven core UX areas into your implementation. Also, includes understanding website best-practice workflows, publishing, scheduling, and management.
  • Optimization: We’ll cover using analytics, data, marketing attribution, and A/B testing software programs to continually improve performance. Also includes a few tips and tricks to maximize user behavior toward conversion.  

At Marketing Nice Guys, we walk through the essence of good website design and development practices in our two-day training, including the tips and tricks for how to create an effective web presence. Contact us to learn more.   

Categories

  • audience research
  • data
  • digital analytics and KPIs
  • management
  • marketing training
  • Uncategorized

Latest Posts

‘Why Is My Marketing Not Working?’ It Might Be Your Authority

‘Why Is My Marketing Not Working?’ It Might Be Your Authority

March 19, 2023

In the class I teach at Georgetown’s School of Continuing...

The 7 Biggest ‘Leaks’ in Your Marketing Funnel

The 7 Biggest ‘Leaks’ in Your Marketing Funnel

March 6, 2023

Recently, we’ve been asked by a number of our small...

6 Things You Can Do Right Now to Boost Your SEO

6 Things You Can Do Right Now to Boost Your SEO

February 22, 2023

We often see a lot of small businesses that are intimidated...

Contact Us

Drop us a quick line at Marketing Nice Guys and we'll get back to short in order.

Send Message
Marketing Nice Guys Logo

We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

Get started today.

Top Non-Profit and Government Marketing Agency in Washington DC

Contact Info

  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
  • contact@marketingniceguys.com
  • marketingniceguys.com

MNG Social

Fresh from the MNG blog

  • ‘Why Is My Marketing Not Working?’ It Might Be Your Authority March 19, 2023
  • The 7 Biggest ‘Leaks’ in Your Marketing Funnel March 6, 2023
  • 6 Things You Can Do Right Now to Boost Your SEO February 22, 2023

© Marketing Nice Guys 2023. Privacy policy. | Sitemap.

  • Home
  • About