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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
    • Audits
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Convince Your Boss SEO Boot Camp Sample Letter

Hi [insert supervisor’s name],

As part of a plan to continue to invest in my own professional development, I’ve come across this half-day SEO boot camp course from Marketing Nice Guys. It’s really comprehensive and covers all the fundamentals of search engine optimization and will definitely add to my professional knowledge of the field. Here is the agenda for the course:

I. Audience Research

II. The SEO Fundamentals

III. Content Development Basics

IV. A Framework for SEO Operations (PATIO)

  • Planning & Strategy
    • Keyword research
    • Determining the goals of SEO and your measurement plan
    • Staffing & resourcing: What are the areas to focus
  • Approach
    • Developing the content approach and the landing pages needed
    • Setting the workflows that optimize SEO on page.
    • Determining the off-page tactics (social, link-building etc.)
  • Tools & Tactics
    • Tools you can use to help you do your research, fix broken links and other services.
  • Implementation
    • A hands-on look at an audit, looking at page speed, going through the on-page fundamentals, the off-page tactics, site quality and UX and more.
  • Optimization
    • Looking at competitive positioning/improvement
    • Analyzing audience behavior on the landing page.
    • Distribution and other areas of improvement

The cost of the 1/2-day is $599 per person, and is more comprehensive and cheaper than other boot camps and courses. There are no travel costs for the virtual event either so it’s just the standard rate.


Thank you for your consideration and I hope we can discuss more this week!

Sincerely,

[Your name]

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We are a marketing agency providing consulting and training services based in Arlington, VA. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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  • Washington, D.C. Metro Area
  • 703-609-7091
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