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Marketing Nice GuysMarketing Nice Guys
  • Home
  • Our Services
    • Marketing Agency Services
      • Paid Media Management
      • SEO Services
        • Search Engine Optimization Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
    • Audits
      • Professional Website SEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO Boot Camps
      • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Realtors & Real Estate Professionals
    • Lawyers / Law Practices
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Content Marketing

What makes a piece of content good? We help you with your approach to content marketing. Credit: Austin Distel
We help you with your approach content marketing and distribution. Credit: Austin Distel.

Even at some large companies, there are marketing departments that often take what we might call the “Field of Dreams” approach to developing content: If they build it, they think people will come. But like any inbound marketing effort, content has to be relevant to audiences, it has to be “good,” and it has to be distributed in the right way to the right places.  

At Marketing Nice Guys, we’ll walk you through data about what content types are effective and when to use them, as well as provide an approach for the 6 ways to make great content, using a framework based on the work of Wharton professor Jonah Berger called STEPPS:

  • Social Currency
  • Triggers
  • Emotion
  • Public
  • Practical
  • Storytelling

Our PATIO Framework for Content Marketing

Want to get more a more customized or intensive focus on content marketing? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:

  • Planning & Strategy: We help you develop a content strategy using keyword and topic research, persona research, and and identifying the right content types based on budgeting and resources.
  • Approach: We’ll focus on the content approach based on the strategy – what makes for a piece of good content specific to organizational need and type. We’ll also provide examples of scaling content efforts, and approaches for different parts of the buyer journey.  
  • Tools & Tactics: We cover the tips to identifying the right content management system and digital asset management system for your organization, as well as tactics for content repurposing and social sharing.
  • Implementation: In this area, we focus on how to write good copy, adopting sensible workflows for editing and SEO, and paying attention to detail such as tracking links and content scheduling. We also provide a free content matrix scheduling tool.    
  • Optimization: We cover content performance, including data analysis, A/B testing, and where and when to use paid distribution. We also provide a few tricks for improving the page rank and visibility of content, and how to use data for future content development.     

At Marketing Nice Guys, we walk through the essence of content marketing best practices in our two-day training, including understanding what makes a piece of content “good,” as well as the tips and tricks for distribution and promotion. Contact us to learn more.   

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We are a marketing agency based in Arlington, VA, providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we are based in the Washington, D.C., area and will provide in-person or virtual marketing training or consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

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Contact Info

  • Marketing Nice Guys
  • Washington, D.C. Metro Area
  • 703-609-7091
  • contact@marketingniceguys.com
  • marketingniceguys.com

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