
‘Why Is My Marketing Not Working?’ It Might Be Your Authority
In the class I teach at Georgetown’s School of Continuing...
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Even at some large companies, there are marketing departments that often take what we might call the “Field of Dreams” approach to developing content: If they build it, they think people will come. But like any inbound marketing effort, content has to be relevant to audiences, it has to be “good,” and it has to be distributed in the right way to the right places.
At Marketing Nice Guys, we’ll walk you through data about what content types are effective and when to use them, as well as provide an approach for the 6 ways to make great content, using a framework based on the work of Wharton professor Jonah Berger called STEPPS:
Our PATIO Framework for Content Marketing
Want to get more a more customized or intensive focus on content marketing? We have developed our proprietary PATIO framework that outlines all the core elements from planning and strategy to optimization:
At Marketing Nice Guys, we walk through the essence of content marketing best practices in our two-day training, including understanding what makes a piece of content “good,” as well as the tips and tricks for distribution and promotion. Contact us to learn more.
In the class I teach at Georgetown’s School of Continuing...
Recently, we’ve been asked by a number of our small...
We often see a lot of small businesses that are intimidated...
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