“Hey, look at me! No. Really. Look at me.” If you take a minute to analyze what’s being put in

The other day, we were working on a full-funnel marketing audit for a client. Typically, such projects dive deep into

The recent announcement that the consulting firm McKinsey would be laying off thousands of its workers perhaps came as no

The joke between my wife and me is that I only eat “superfoods” these days. (Not really true). But the

[Updated Dec. 2025]. Over the past five years, we’ve worked with a number of companies, including small, midsize, and large

There are a few things in life that are inevitable. Death and taxes. The Dodgers. And probably now AI. As

When I teach my class at the Georgetown University School of Continuing Studies, one of the things I often tell

As people know, I’ve enjoyed horse racing for the better part of 30 years or so, going to races all

Here’s a hard truth: predicting who will become a potential prospect (and consequently a buyer) may be one of the

Every year, we’re struck by the amount of what we would consider to be bad advice given to small businesses,