One of the hardest parts about marketing in any organization is that there are literally an unlimited number of things you can do to promote

When I teach the class I have on digital marketing at Georgetown, we inevitably talk at length about the role of social media for a

OK, so as a small business, you’ve come to the conclusion that you need or want to advertise your company or your products and services.

If you’ve followed our recent posts, we’ve been talking a lot lately about the 5 steps that encompass all marketing operations. Those steps make up

Regardless of the industry you’re in, digital technology has made running a business a lot more efficient. Getting the right tools not only helps save

This past weekend I went to Atlantic City with a friend of mine. Every year, we pick a place to get together and then bet

Where does any business start marketing? And by this, we don’t mean which channels to choose – “Oh, let’s market on Facebook, or “Let’s advertise

So lately, for whatever reason, I’ve taken to trying my hand at puzzles. Perhaps it’s due to the pandemic where I’ve found myself more often

As a small business, you sometimes have to wear many hats. And due to tight budgets, limited time, and other resources, many necessary activities can

Regardless of the business  you’re in, it may be that life doesn’t ever get “back to normal” – or at least anything we may have