The other day, I was thinking back to the year 1990. It was the year I graduated from college. At the time, we as a

This past month, I traveled in an airplane for the first time in more than 20 months, as Marketing Nice Guys was invited to speak

From a talent perspective, one of the critical areas of emphasis these days for many business organizations is creativity. Indeed, you hear a lot about

The other night I was teaching my marketing class at Georgetown and I had a guest speaker come in, someone I had known for more

One of the most basic, but often challenging aspects of marketing a small business involves driving potential customers to your website. The reason for the

Contrary to what some marketing agencies might suggest, there’s no real right or wrong answer when it comes to making a decision about hiring your

Every once in a while, we’ll look at various annual marketing surveys that come out — in particular the ones that ask businesses about the

When we talk to small business clients at the beginning of any engagement, it’s not uncommon for them to desire more clarity in figuring out

The other day, I got locked out of my Facebook account. And there was nothing I could do but abandon it. What happened? Because we

As a small business, you might hear a lot of agencies or marketers throw around the term “marketing funnel.” It’s certainly a funny concept on