In terms of marketing, visual design is perhaps one of the most important, yet underappreciated aspects of any campaign. In today’s digital age, small businesses

When we do any marketing training, we’ll often distinguish between strategy and tactics from an operational point of view.  Indeed, in our PATIO framework, planning

Did you know the average person is exposed to a staggering 3,000 brand impressions every day? With such an overwhelming amount of information bombarding consumers,

Do you ever look at the marketing that’s done by a particular company and think to yourself: “It’s missing something.” Or, maybe what you see

Lately, we’ve been talking to a number of companies that have been wrestling with a core question: What marketing should I do myself versus what

Excerpt taken from MNG Guide to Lead Generation 2023 We know a number of companies that put the proverbial cart before the horse. They start

For any company, generating great word-of-mouth might be the Holy Grail in terms of achievement from a marketing standpoint. Especially if you’re a young company

What’s funny about the field of marketing and the expertise that’s out there is that it’s really split between two main camps: Those who spend

In the class I teach at Georgetown’s School of Continuing Studies, I often give a simple example about marketing authority. At the beginning of the

Recently, we’ve been asked by a number of our small business clients to do a funnel analysis on their behalf. Basically, this process involves analyzing