As a small business, it’s often hard to compete from a marketing standpoint against larger entities because it requires two things: money and resources. Neither

Landing pages are basically the pages that visitors first come to when they visit your website, especially those who come from, say, search, social, or

In 2018, Google announced a new feature aimed at small businesses in particular called “Smart campaigns” – an out-of-the-box ad solution that relies on AI

Every year, we’re struck by the amount of what we would consider to be bad advice given to small businesses, especially when it comes to

It’s hard to believe that 2021 is almost over. For many of you, we know the past of couple of years has been challenging to

One of the things that strikes us about some small businesses is that they often don’t realize the power that’s available to them to promote

At the conclusion of every class semester for the digital marketing course I teach at the Georgetown School of Continuing Studies, students are asked to

As of Thanksgiving this year, our marketing agency will be roughly a year old since we fully entered the market and began offering what, today,

In earlier blogs, we’ve written about the 6 Elements of a Strong Small Business Brand. But we haven’t really touched on the process of rebranding/repositioning,

A lot of people who’ve worked with me in the past know I have this thing about the fonts and colors used in marketing. In