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Nearly all small businesses we know want better results from their marketing. But the problem is this: A lot of
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Nearly all small businesses we know want better results from their marketing. But the problem is this: A lot of
Many years ago, when I worked at a particular association, we noticed that Google began ranking a lot of sites
Over the last 3 years, we’ve met with a lot of prospective clients. And occasionally, we get owners who ask
The other day, we were discussing with a client the importance of understanding the intent behind different audience searches in
If you ask a number of small businesses what their ambitions are, it’s rare to hear any of them suggest
Being “audience-focused” has become such a cliché that when you hear a marketer utter it for the umpteenth time, your
The other day, we had a potential customer contact us to get our thoughts about how to best structure marketing
Last week, we were hacked. Badly. It was partially our fault. We had not updated some of our website plugins
Over the last 3 years, we’ve worked with a wide array of different small businesses around the country and in
One of the most challenging aspects of marketing involves advertising. Maybe it’s because, as a small business, you’re spending money
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