In Praise of Queen Elizabeth II
I was speaking with a friend the other day about the recent passing of Queen Elizabeth II, discussing how well
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I was speaking with a friend the other day about the recent passing of Queen Elizabeth II, discussing how well
Personalization is one of the most talked-about aspects of marketing. And there’s a reason: It works. The more you can
We often say to our clients: “Marketing is hard. Doing marketing well is harder.” That’s because there are so many
For many small businesses, a website serves as the central foundation for most of the marketing that happens in digital
How do you know if your marketing efforts are working? One way to measure your campaign effectiveness as a small
One of the bits of advice that we often see thrown out to small businesses is that they need to
It seems pretty straight-forward as a premise: If you’re not closing on enough people either from a lead-generation perspective or
During the past couple of years, a bunch of us have been discussing amongst ourselves some of the bigger societal
One of the hardest parts about marketing in any organization is that there are literally an unlimited number of things
When I teach the class I have on digital marketing at Georgetown, we inevitably talk at length about the role
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