The Shrinking American Attention Span: Implications for Your Marketing
It’s no secret the American attention span is rapidly diminishing. According to a study mentioned in the American Psychological Association,
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It’s no secret the American attention span is rapidly diminishing. According to a study mentioned in the American Psychological Association,
There’s not a business owner or company I know that doesn’t want its marketing to work – immediately. You know,
The other night, a friend of mine invited me to attend a special screening of the 1980 comedy classic “Airplane!”
Sometimes in the course of talking with clients – especially those who are redesigning their websites or rebranding – we
As a small business owner, you’ve probably experienced the frustration of stagnant growth. You’re working hard, but your business just
Several times a year, we’re asked by clients to do a more in-depth audit of their marketing practices. Part of
Perhaps the biggest aspect of marketing – and the most challenging for a small business – is to establish their
As a small business, one of our most valuable, yet often underutilized marketing tactics involves creating urgency for a buyer
One of the things we’ve been thinking a lot about lately is how an average small business can improve its
In our line of work, we run across a lot of different companies, in many industry sectors. When we talk
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