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  • Our Services
    • Marketing Agency Services
      • Advertising & Paid Media Management
      • SEO/GEO Services
        • Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) Consulting
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO/GEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • Digital Marketing Training Team Readiness Assessment
    • SEO/GEO Boot Camps
    • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Health & Fitness Businesses
    • Home Improvement and Remodeling Contractors
    • Lawyers / Law Practices
    • Realtors & Real Estate Professionals
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Accelerator Program for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Posts by Tim Ito

Tim Ito

Business owner cutting one marketing channel, which is a mistake. Understanding how marketing actually works becomes critical for a small or midsize business owner. If you don’t look at marketing as a whole, you can easily end up myopically focusing on removing a channel that you think isn’t working but may actually be.

Stop Focusing on Direct ROI and ROAS as Your Only Metrics

October 6, 2026

One of the first things we do when we create a proposal for or onboard a client is to discuss

Read More »
Negative societal consequences (externalities) can happen as a result of new products and services being introduced.

Externalities: A Word to Bring Back Into Our Tech Business Vocabulary

October 5, 2026

When I was in college at Penn in the 1980s, I took a really interesting economics class. It covered the

Read More »
An illustration of the famous scene in the Dark Knight Rises from 2012. Catwoman whispers in Bruce Wayne's ear that "there's a storm coming." It was a direct indictment of the divide between rich and poor at that time, which now worse today.

‘There’s a Storm Coming, Mr. Wayne’: A Line More Relevant Than Ever

September 13, 2026

“You think all this can last? There’s a storm coming, Mr. Wayne. You and your friends better batten down the

Read More »
A home services industry professional talking pricing with a client. When you don't publish prices or even a range, you may be missing out on other potential audiences who could consider you.

Why Businesses Should Publish Their Prices (Or, Explain Why They Don’t)

September 9, 2026

A lot of businesses don’t publish their prices. And we understand why. Sometimes the deliverables of a particular product/service are

Read More »
A future where people are spoon-fed information by machines. Why that doesn't work today or in the future.

Knowledge Matters: Why You Can’t Just Rely on a Machine to Know Things

August 31, 2026

Recently I watched an interview from last year with OpenAI’s Sam Altman that was done by Wharton professor Adam Grant.

Read More »
A corporation that cheapens its products while making more money and ruining people's health and the environment.

The Way We Make Our Money Matters

August 13, 2026

The other day, I was watching a story about an American who took her family to a Japanese restaurant in

Read More »
An image that depicts conversion rate optimization (CRO). In this blog, we discuss why small businesses should look at CRO and how it can help them.

What Is Conversion Rate Optimization (CRO)? A Practical Guide for Businesses

August 12, 2026

[Updated Aug. 2026] It seems pretty straightforward as a premise: If you’re not closing on enough people either from a

Read More »
The Odyssey depicted with the Cyclops and Odysseus' ship. Talent, like Christopher Nolan, whose recent film about the Greek hero can't be replicated by AI.

AI Is Improving Rapidly, But It Can’t Replicate Real Talent

August 3, 2026

I’ve heard that Elon Musk is trying to do an AI version of The Odyssey. That might be the biggest

Read More »
A company reassuring buyers at every stage of the marketing funnel.

Leave No Room for Customer Doubt

July 16, 2026

This past month, we’ve been doing a corporate marketing training for a larger client in Atlanta. The theme of the

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Las Vegas. In Vegas, there's an old saying that "Scared money never wins." The same is true in business. In order to grow, oftentimes you have to take a risk on certain forms of marketing.

What Are You Willing to Risk to Grow Your Business?

July 11, 2026

If you’ve ever been to Las Vegas, there’s a famous mantra that says: “Scared money never wins.” In other words,

Read More »
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Fresh from the MNG blog

  • Stop Focusing on Direct ROI and ROAS as Your Only Metrics October 6, 2026
  • Externalities: A Word to Bring Back Into Our Tech Business Vocabulary October 5, 2026
  • ‘There’s a Storm Coming, Mr. Wayne’: A Line More Relevant Than Ever September 13, 2026

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