Stop Thinking So Short-Term in Marketing March 22, 2024 [Updated March 2024] When I was a Little League coach a few years ago, I remember the first team orientation Read More »
How Do You Measure the ROI of Content? July 13, 2020 In its simplest form, return on investment (ROI) is expressed as a formula. (Revenue – Cost) / Cost, multiplied by Read More »
Why Attention to Detail Matters Most in Marketing July 15, 2020 A few years ago, I was lucky enough to hear a talk from the great chef Thomas Keller, whose restaurants Read More »
Common KPIs for 10 Marketing Activities June 26, 2020 Right now, depending on the industry, companies spend about 11 percent of their revenue on average on marketing. So, Read More »
Want to Be a Good Marketer? Be a Good Human Being June 24, 2020 If you do a search for qualities of a great marketer, you can cobble together a pretty decent list of Read More »
How Much Money Are You Wasting in Google Ads? June 12, 2020 You might ask why we preface the question as “how much” versus “are you.” Well, first there’s the issue of Read More »