If you look at most economic forecasts for the coming year, 2021 is likely to be another one filled with more disruption. Covid-19 winners such
Tell us if this sounds familiar: You’re a marketing manager focused on email. Or maybe it’s paid media or search. Or content and social media.
Of all the C-suite roles, the tenure for chief marketing officers (CMOs) is by far the shortest: 40 months (about 3.5 years), having fallen from
These days, every marketer wants more data. Indeed, if you can accurately predict customers’ behavior, based on analysis of who they are, what drives them,
A recent study suggested that 73 percent of marketers are now officially burned out from the job, some of that due to the pandemic and