Several times a year, we’re asked by clients to do a more in-depth audit of their marketing practices. Part of

Perhaps the biggest aspect of marketing – and the most challenging for a small business – is to establish their

As a small business, one of our most valuable, yet often underutilized marketing tactics involves creating urgency for a buyer

One of the things we’ve been thinking a lot about lately is how an average small business can improve its

In our line of work, we run across a lot of different companies, in many industry sectors. When we talk

“We’ve pivoted to AI.” “We’re all in on AI.” “We’re incorporating AI into everything we do.” Let me say upfront: I

In looking back at all the blogs we’ve drafted at Marketing Nice Guys, I came to realize one thing the

If you were asked to analyze your own company’s or someone else’s marketing, there are certainly lots of ways to

One of the great things about writing blogs about any topic is that it allows you to think through and

Here’s one of the biggest conundrums in marketing. You start a new business, and by definition, you don’t have new