“How do I market my small business?” It’s perhaps the most common question among business owners ask right after they’ve developed a product or service.

In an age of digital, the dividing line between marketing and communications is becoming increasingly blurry and activities performed by professionals in each area now

  We know that whenever new industry or professional frameworks get released, they are often met with a collective shrug, if not outright resistance. Marketers

Of all the marketing channels, email is perhaps the most straight-forward and easy for those outside the field to understand. It’s a great engagement tool

When I was a Little League coach a few years ago, I remember the first team orientation meeting clearly. The league coordinator was giving a

In its simplest form, return on investment (ROI) is expressed as a formula. (Revenue – Cost) / Cost, multiplied by 100 (to display the percentage

A few years ago, I was lucky enough to hear a talk from the great chef Thomas Keller, whose restaurants (French Laundry, Per Se, and

  Right now, depending on the industry, companies spend about 11 percent of their revenue on average on marketing. So, if revenue generation is the

If you do a search for qualities of a great marketer, you can cobble together a pretty decent list of items that have been aggregated