Topics We Cover

Learn the importance of audience research, developing personas, and other key aspects to inform your digital marketing.

Basics of good design and approach. What a marketing person needs to know about speed, visual design, colors, layouts, and more.

Learn the key drivers of ranking high in search, including keyword research, on-page and off-page techniques, speed, and other factors.

What makes a piece of content good? Learn the strategies, approaches, and content types that drive results at all levels of the funnel.

Learn the strategies and approaches to video production on a small or mid-size budget as well as best practices on distribution.

Get best practices on establishing goals, KPIs, and measurement through Google Analytics. Covers setup, reports, event tracking, more.

Learn the strategies and tactics to employ for paid and organic in Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more.

A comprehensive look at marketing automation, including email segmentation, day-parting, campaigns, and optimization.

Learn keyword research, the auction process, budgeting/pacing, and strategies and tactics to improve ROI and conversions.

Learn the strategies and tactics of effective paid media, including setting the right goals, visuals, calls to action, and more.

Learn the key elements of e-commerce pages, including search, product listings, filtering, and optimizing the cart/checkout flow.

Learn what companies are doing in mobile, AR/VR, and AI to spur your thinking for better reaching the customers today and tomorrow.