Of all the marketing channels, email is perhaps the most straight-forward and easy for those outside the field to understand. […]
[Updated March 2024] When I was a Little League coach a few years ago, I remember the first team orientation […]
In its simplest form, return on investment (ROI) is expressed as a formula. (Revenue – Cost) / Cost, multiplied by […]
A few years ago, I was lucky enough to hear a talk from the great chef Thomas Keller, whose restaurants […]
Right now, depending on the industry, companies spend about 11 percent of their revenue on average on marketing. So, […]
If you do a search for qualities of a great marketer, you can cobble together a pretty decent list of […]
You might ask why we preface the question as “how much” versus “are you.” Well, first there’s the issue of […]