The MNG Guide to Lead Generation

If you had to identify the biggest marketing challenges for many small-to-midsize companies,
generating new, qualified leads would almost certainly rank at or near the top of the list. And
it makes sense. After all, in order to do lead generation well, companies have to:

• • Specifically, identify an audience of prospects
  • Target promotions to make that particular audience aware of their products/services and/or create content relevant to a particular topic that makes them take notice.
  • Get individuals to voluntarily submit their name and other contact information
  • Set up the right systems integrations to ensure smart automation campaigns
  • Qualify the leads as being currently (or soon-to-be) in market
  • Nurture and close leads through a rigorous sales and marketing engagement process

With that in mind, we at Marketing Nice Guys have developed this guide that we hope can
help you better understand the foundations of both digital and offline lead generation – and
focus on those little things that can make the difference between a successful marketing
effort and one that doesn’t perform.