I am a seasoned marketing professional, but I wanted to validate my knowledge-base in the area of digital marketing due to its high-frequency of change. The digital marketing certificate program not only gave me a comprehensive overview of all aspects of digital marketing, but it provided me with the opportunity to put that knowledge into practice. It was also timely, providing real-time examples and functionality of various digital marketing channels. Most of all, the presenters made the learning fun!
I had an excellent experience taking the Digital Marketing Course taught by Tim Ito. In particular, what I truly appreciated about Tim’s style of teaching is that he peels back the layers to what goes beyond what meets the eye so you can understand the “why” in digital marketing, thus giving you that edge to formulate a strategic digital marketing campaign. To be a successful digital marketer one must know and understand both the “how’s” and the “why’s,” of producing a successful, results-driven digital marketing campaign, in which Tim is at the forefront of this field.