Learn SEO/GEO skills that you can implement in your business to improve the rank of your pages.
In this 1/2-day virtual seminar on Nov. 14, 2025, starting at 11 a.m. Eastern (US), and running through 3 p.m. Eastern, we’ll walk through everything you need to get a basic grounding in search engine optimization (SEO) and generative engine optimization (GEO), including audience and keyword research, the importance of brand, SEO/GEO fundamentals (quality, authority, and relevance), and on-page and off-page SEO/GEO tactics. We’ll also cover content development basics and walk through our proprietary PATIO framework so you get a sense of everything from the planning and approach to the implementation and optimization needed to improve your website ranking in search.
Agenda
- Audience Research
- The SEO/GEO Fundamentals
- Content Development Basics
- How to Start an SEO/GEO Initiative, including:
Planning & Strategy
- Keyword research
- Determining the goals of SEO/GEO and your measurement plan
- Staffing & resourcing: What are the areas to focus on?
Approach
- Developing the content approach and the landing pages needed
- Setting the workflows that optimize SEO/GEO on-page.
- Determining the off-page tactics (social, link-building, etc.)
Tools & Tactics
- Tools you can use to help you do your research, fix broken links, and other services.
Implementation
- A hands-on look at an audit, looking at page speed, going through the on-page fundamentals, the off-page tactics, site quality and UX, and more.
Optimization
- Looking at competitive positioning/improvement
- Analyzing audience behavior on the landing page.
- Distribution and other areas for improvement
What You Will Walk Away With
- SEO/GEO best practices
- Confidence to audit and recommend SEO/GEO changes for your business
- Ability to measure the performance of your SEO/GEO efforts
- Course presentation & recording
How It Works
- Register for the boot camp.
- We’ll send you a confirmation of your registration.
- We’ll send you a Zoom link with the event details as well as a reminder the day before and the day of.
- For questions, email us at tim@marketingniceguys.com