This training is ideal for marketing operations specialists, marketing operations managers, digital marketing specialists, managers, and directors. It is intended for a single individual so the trainee can ask specific questions and receive follow-up guidance.
Learning the ropes on paid media takes time, particularly search, display and social media, which each have unique approaches in terms of strategies and tactics. Many marketing operations managers understand the mechanism to make an ad buy (“the how”), but they don’t always understand the “why” behind it, nor have strategies to optimize their campaigns when they don’t perform. That’s where Marketing Nice Guys can help. We provide a comprehensive, 4-hour (half-day), 1-to-1 training that helps you get up to speed quickly in paid media quickly, laying the groundwork for you to understand how marketing pros approach paid ads. We’ll cater the training to your industry so you get relevant suggestions you can apply today to improve your results and advance your career.
What’s Included in the 1-to-1 PPC/Paid Media Training
- 4-Hour PPC/Paid Media Training covers:
- Introduction: Marketing principles and paid media
- Audience research for paid media
- Paid Media fundamentals, which covers
- PPC/search: How the auction works, and strategies and tactics
- Paid display: Strategies and tactics
- Paid social: Strategies and tactics
- How-tos: Search, display, social
- PATIO for Paid Media: Our proprietary framework for starting a paid media campaign, from strategy and planning to implementation and optimization.
How It Works: 4 Easy Steps
- Purchase the 1-to-1 PPC/Paid Media Training.
- The Marketing Nice Guys team will reach out to you via email and we’ll schedule a convenient time
- Attend the Zoom meeting.
- Get the presentation and the archived recording and begin implementing PPC/paid media best practices.