(Intended for groups of 2 or more)
Lead generation comes as the result of building and developing your brand, and tactically encouraging potential customers to move further down the buyer journey through marketing best practices. Providing that key message at the right time to the right people in that journey is critical. How do you do that to maximize leads and conversion? In this in-depth, one-day corporate training we’ll explore marketing best practices starting with brand development, and running through the various channels great marketers use to engage and convert potential customers. We’ll cover the following topics in great detail, so you and your team will be able to walk away using tactics that expert marketing pros use every day:
- Developing a brand identity and approach
- Search engine optimization (SEO)
- Best-practice website UX and design
- Content development and distribution best practices
- Using social media to generate engagement and leads
- Using paid media (search, native, social) to drive acquisition
- Converting leads with email and marketing automation
Why Purchase
- Improve Your Marketing Results and ROI: It’s easy to waste money and resources in digital marketing. We’ll show you efficient ways to target audiences better to improve your return and generate quality leads.
- Learn Sustainable Strategies and Tactics: Our training will show you not just the “how” to do it, but the “why” behind it so you can replicate best practices on any marketing campaign.
- Learn to Use Marketing Resources Efficiently: No one has unlimited bandwidth or budgets. We help you focus on easy-to-execute tactics and strategies that can be done without needing a large budget.
Takeaways
- Marketing Strategies for Lead Generation: We’ll start with defining your brand, and understanding your audiences. From there, we’ll look at strategies and approaches to help you focus your efforts on the most rewarding channels.
- Tactical How-Tos: We’ll go into the tools and show you how to use them in depth – tips and tricks used by marketing professionals for paid search, paid display, email, paid social and more.
- Session Presentation and Audio Recording: Our mission is to help you excel in digital marketing. As part of that, we give away our presentation and the audio recording so you and your team can refer back to best-practice concepts.