Many years ago, when I worked at a particular association, we noticed that Google began ranking a lot of sites […]
Over the last 3 years, we’ve met with a lot of prospective clients. And occasionally, we get owners who ask […]
The other day, we were discussing with a client the importance of understanding the intent behind different audience searches in […]
If you ask a number of small businesses what their ambitions are, it’s rare to hear any of them suggest […]
Being “audience-focused” has become such a cliché that when you hear a marketer utter it for the umpteenth time, your […]
The other day, we had a potential customer contact us to get our thoughts about how to best structure marketing […]
Last week, we were hacked. Badly. It was partially our fault. We had not updated some of our website plugins […]
Over the last 3 years, we’ve worked with a wide array of different small businesses around the country and in […]
One of the most challenging aspects of marketing involves advertising. Maybe it’s because, as a small business, you’re spending money […]
Those who know me know I have long loved horse racing. A friend of mine got me into the sport […]