• Our Services
    • Marketing Agency Services
      • SEO/GEO Services
        • Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) Consulting
      • Advertising & Paid Media Management
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO/GEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO/GEO Boot Camps
    • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Health & Fitness Businesses
    • Home Improvement and Remodeling Contractors
    • Lawyers / Law Practices
    • Realtors & Real Estate Professionals
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Accelerator Program for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

Call us today! 703-609-7091

contact@marketingniceguys.com
Free Marketing Webinars
Login

Login
Marketing Nice GuysMarketing Nice Guys
  • Our Services
    • Marketing Agency Services
      • SEO/GEO Services
        • Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) Consulting
      • Advertising & Paid Media Management
      • Email & Marketing Automation Consulting
      • Content Strategy & Development
      • Website Design & Development
      • Social Media Management
      • Video Marketing Agency Services
    • Audits
      • Professional Marketing Funnel Audit
      • Professional Website SEO/GEO Audit and Content Plan
      • Professional Paid Media Campaigns Audit
  • Marketing Training
    • SEO/GEO Boot Camps
    • Convince Your Boss SEO Boot Camp Sample Letter
    • 1-to-1 Marketing Training for Individuals
    • Marketing Training Topics
      • Audience Research
      • Website Design & Dev.
      • Search Engine Optimization
      • Content Marketing
      • Video Marketing
      • Digital Analytics and KPIs
      • Social Media Marketing
      • Email Marketing
      • Paid Search
      • Paid Display & Native
      • E-Commerce
      • Mobile, AI, AR/VR
    • Why Take Our Two-Day Course
      • Convince Your Boss Sample Letter (Corporate Training)
  • Industries
    • Association & Nonprofit Marketing Services
      • Association Marketing Help Desk
    • Water Treatment Marketing Services
    • Health & Fitness Businesses
    • Home Improvement and Remodeling Contractors
    • Lawyers / Law Practices
    • Realtors & Real Estate Professionals
    • Healthcare Marketing Services
      • Developing a Healthcare Marketing Plan (Two Options)
    • Marketing Services for Consultants, Coaches, & Trainers
      • Marketing Accelerator Program for Consultants, Coaches, & Trainers
      • Marketing Plan Template (Consultants, Coaches, & Trainers)
  • Resources & Tools
    • MNG Free Marketing Tools & Resources
    • Webinars
    • Marketing Help Desk
    • MNG Blog
  • About Us
    • Our Full-Funnel Approach
    • Our Pricing
    • Our Story: Why We Do What We Do
    • Meet the Team
      • Tim Ito
      • Boney Pandya
      • Bob Wiltfong
      • Kenan Pollack
  • Contact Us

How We in the Business World Enabled Cartoon Villains to Take Over

The Joker, Lex Luthor, Miranda Priestly and the Duke Brothers. Our leaders are the equivalent of cartoon villains. The usual approaches we had to survive in the corporate world don't apply anymore.

How We in the Business World Enabled Cartoon Villains to Take Over

January 22, 2026 Posted by Tim Ito Uncategorized No Comments

The business world, as we have long been told by prominent business people themselves, isn’t about getting political. And it’s certainly not about upsetting people who could potentially buy your products and/or services.

Our MBAs have said for years it’s about maximizing your return and streamlining costs – to earn the profit that allows you to continue making money, maybe investing in new things too. It’s a simple, easy-to-follow philosophy, because it keeps you as a company focused, and divorces you from either the responsibility for any externalities that the production of their product/service might cause[1], as well as not bog you down in any messy areas.

There’s little doubt that doing things that way has allowed us as people and companies to survive, earning income and sustaining our ways of life without it getting too complicated.

For many of us[2], this approach probably worked for most of our adult lives, because the harm you saw out in the world never rose to anything worth losing your job over.

But here’s the problem: Because we’ve chosen money over societal good for so long, we ended up enabling the worst of us. Today, it’s the cartoon villains and fraudsters who now reign. It’s a time when our tech billionaires, hyper-focused on “me, me, me” and not shy about flaunting it, stopped thinking of how to benefit broader society long ago. 

And unlike years past, the usual “keep-your-head-down-don’t-make-waves-and-keep-making-money” approach won’t necessarily spare you the wrath of today’s narcissistic sociopaths, much less any fawning, obsequious gestures you might try to win their good graces.  

And the worst part? 

We continue to play the “business as usual” card, as if our current situation is simply normal. 

 

We’ve Given the Joker, Lex Luthor, & The Duke Brothers Free Reign

Can you name a time when an American leader threatened to invade another country’s sovereign territory (a European ally no less!) simply because he didn’t win the Nobel Peace Prize?

You could’ve possibly imagined such a plot line in some fantasy movie, but in real life?

Where exactly are the business leaders of this country on this issue? Is anyone going to say anything about the insanity of the U.S. potentially invading Greenland? How about a business leader standing up and saying something about the ICE raids in Minnesota? How, maybe, we shouldn’t murder American citizens who are protesting the federal presence? 

The problem, of course, is that the villainy doesn’t just exist with Orange Nightmare and the federal government. A great many corporate and government leaders today share his worldview and certainly qualify when it comes to sociopathy.

Take Palantir CEO Alex Karp’s comments on a recent investor call. Karp, who leads the AI-powered software surveillance company used by the U.S. government and other foreign governments in theater warfare, said the following: “Palantir is here to disrupt and make the institutions we partner with the very best in the world, and when it’s necessary to scare enemies and, on occasion, kill them. We hope you’re in favor of that.”  

Huh?

This is a company, mind you, that’s not just being used in theater warfare but expanding into the corporate sector, including consumer data systems. One whose platform can already potentially access your data. Where you shop, what you like, what you say privately to someone else. With comments like the above, would you really want Alex Karp to know exactly what you do all day? 

Or, consider Palantir investor and venture capitalist Peter Thiel. When asked whether he thought the human race should endure (a pretty straightforward question), he couldn’t answer in the affirmative. 

Meanwhile, ServiceNow Inc. CEO Bill McDermott says artificial intelligence is helping his company save on labor costs. To wit: “We’re slowing down the hiring in jobs that are — quite frankly — soul crushing jobs,” McDermott said on Bloomberg Tech. 

Aren’t soul-crushing jobs still jobs for people, Bill?

You couldn’t make this stuff up. 

It’s as if we rolled the Joker, Lex Luthor, Miranda Priestly, and the Duke Brothers all into one and just let them do whatever they like. Yet, we’re also not stunned by this. 

 In a movie, we’d always root for such individuals’ demise, but where are those people today? By taking our usual corporate approach (silence, ass-kissing, deference, etc.), you can argue that we’re still enabling the villains and bad guys, and making them even stronger and more powerful. To dictate what happens to us, whether we like it or not.

And the result?

Because these leaders of ours don’t care, they are now inflicting real cruelty, pain, and suffering on ordinary people across our country. Meanwhile, as they all get rich, they continue gaslighting their constituencies with lies that ultimately cause those individuals to blame their circumstances and/or misdirect their anger at foreigners, people of color, or people who don’t live traditional lifestyles.

The Somalis steal all your tax dollars? That might be a small scandal (certainly worth investigating). But for the biggest heist, one need only look at the Forbes richest list to see who really stole your money. And there’s no doubt, it was stolen. By them. From you, the average person, while you weren’t paying attention.

 

It’s Understandable That Not Everyone Can Speak Out or Wants To

I honestly don’t blame anyone for doing whatever it is they have to do to survive. Also, certainly, there are those out there who must think this period of time is simply business as usual. No need to rock the boat. And even if there was, it doesn’t rise to the level of risking one’s income.

Furthermore, many of the same leaders whom I might look at as villains have legions of supporters[3], who not only believe that the things happening today are right, but also align with their own worldview. They’re doing just fine.

OK. That’s human nature.

And, in truth, the goal of writing this isn’t to try to convince those who believe the current path is the righteous one to change their opinion. It’s certainly not to make anyone feel bad about the personal decisions they may or may not make for themselves.  

It’s perhaps more to enable those who believe we’re not on the right path to feel more comfortable in speaking out freely. Because the truth is, whatever side you’re on and whatever you believe, there’s little doubt we’re all pretty complicit in what is currently happening to us, as a country, as a people, and as a broader society. And frankly, the more this goes on, the more I worry about the indifference we exhibit to others’ cruelty and the suffering of the average person. (Yes, I’m expressing a form of empathy, something that Elon Musk has called a “fundamental weakness of Western civilization.”)  

Let’s face it: the business-as-usual, keep-your-head-down approach won’t work with people like Musk, Thiel, McDermott, Karp, or Orange Traitor in such positions of power. These individuals don’t care about you, the average person. At all. 

And sadly, many of our businesses are similarly turning a cold shoulder to ordinary people as well, focusing on their quarterly targets and cost savings through AI, ignoring the needs of the employees and the communities they serve.    

What should be pretty clear by now (at least it is to me) is that the inmates are running the asylum. In government. And in many of our businesses, their powers growing unchecked. By any other measure (and certainly in the movies), we would call them for what they are: “villains.” 

 

Conclusion

One last note. In many films, the villains are often so bad that they double-cross even their partners or those who have been on their side. (That’s how we know they’re really amoral.) I guess the point is this: Even if you do play it safe or remain on their side, who’s to say the real-life ones won’t also do the same to you?    

At least Dr. Evil would be funny doing it. This won’t be.



[1] The philosophy being, from a free-market perspective, that customers will make informed choices. The problem with this, of course, is that consumers don’t make informed choices. So fraudsters and cartoon villains can take advantage of them.

[2] I myself am definitely complicit in this. That’s also not to say there aren’t people out there who could argue there actually has been significant harm done to others over the years, but we all just turned to look the other way. 

[3] The employees of Palantir call themselves “Palantirians!” Which sounds like they are aliens, and they might as well be with the way they view humanity.

No Comments
Share
0

About Tim Ito

Tim is the co-founder of Marketing Nice Guys. Having more than 25 years of experience developing content, optimizing websites, and running marketing for various organizations, he has particular insight into the challenges faced by companies and their marketing departments. He currently also co-manages the jobs and community site, Find My Marketer. Previous to Marketing Nice guys, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started his career as a journalist, as a former senior editor and producer at washingtonpost.com and as a reporter and writer for U.S. News & World Report magazine. He is the co-author of The B.S. Dictionary: Uncovering the Origins and True Meanings of Business Speak (April 2020), with Bob Wiltfong. Since 2015, he has also served as an adjunct professor of a popular digital marketing course at Georgetown University.

    You also might be interested in

    An image that represents the importance of creating urgency in marketing by showing sands flowing through an hourglass.

    Creating Urgency in Marketing: Why It Works and How to Do It Right

    Nov 1, 2024

    As a small business, one of our most valuable, yet[...]

    An image that depicts word-of-mouth type of marketing. We provide the 5 ways to generate great word-of-mouth.

    5 Ways to Generate Great ‘Word-of-Mouth’ in Digital Marketing

    Apr 6, 2023

    For any company, generating great word-of-mouth might be the Holy[...]

    An image that represents the predictability of customers when it comes to marketing.

    6 Ways Customers Are Predictable

    Jul 2, 2024

    The other day, I heard Nobel laureate Paul Krugman talk[...]

    Leave a Reply

    Your email is safe with us.
    Cancel Reply

    Free Download: The MNG Guide to Lead Generation

    Advertisment

    Recent Posts

    • ‘Pull the Light from the Dark’: Metaphors & Marketing Creativity
    • The Death of ‘The Middle’ & the Assault on ‘Average’
    • How We in the Business World Enabled Cartoon Villains to Take Over
    • It’s Time to Reign In Vanity Marketing
    • How to Decide What NOT to Do in Marketing This Year

    Find us on

    Contact Us

    Drop us a quick line at Marketing Nice Guys and we'll get back to short in order.

    Send Message
    Marketing Nice Guys Logo

    We are a marketing agency based in Washington, D.C., providing ongoing marketing management services, consulting, and training. Our mission is to help small-to-midsize businesses, and individuals, excel in digital marketing. We don't believe in gimmicks or false promises, but focus on customizing the right solutions for you, digging into all the little details that matter to your success. We offer marketing agency services in a variety of areas, including SEO, social media management, website design & development, content strategy and development, video production, e-commerce, lead generation, email marketing & automation, and paid media advertising (search/ppc, display, native, video, social, programmatic). We also provide more affordable, hybrid consulting solutions as well, for those do-it-yourself businesses that just need a little guidance but not full marketing support. Finally, we also offer ongoing marketing education through corporate training in 12 different topics, one-on-one individual training, and public SEO boot camps. If you are looking for "marketing agencies near me," we will provide in-person or virtual marketing training or marketing consulting for the District, Northern Virginia (Arlington, Alexandria, McLean, Fairfax, Loudon, Prince William, Falls Church, Manassas), and Maryland (Bethesda, Rockville, Silver Spring, Gaithersburg, Hyattsville, Baltimore, Annapolis).

    Get started today.

    Top Non-Profit and Government Marketing Agency in Washington DC

    Contact Info

    • Marketing Nice Guys
    • Washington, D.C. Metro Area
    • 703-609-7091
    • contact@marketingniceguys.com
    • marketingniceguys.com

    MNG Social

    Fresh from the MNG blog

    • ‘Pull the Light from the Dark’: Metaphors & Marketing Creativity February 5, 2026
    • The Death of ‘The Middle’ & the Assault on ‘Average’ February 1, 2026
    • How We in the Business World Enabled Cartoon Villains to Take Over January 22, 2026

    © Marketing Nice Guys 2024-25. Privacy policy. | Sitemap.

    • Home
    • About
    Prev Next