Marketing Nice Guys developed PATIO as framework to address the full needs of a marketing operation in each of the core digital marketing categories. PATIO stands for:

Planning & Strategy: Digital marketing is all connected. Having the right plan for the right industry for the right audience is crucial. We address strategy as a whole and for each digital marketing category.

Approach: Each digital marketing category has a unique approach that’s connected to the overall plan, and based on industry and audience.

Tools & Tactics: We’ll show you the tools that are available and/or preferable to use and how to use them. We’ll also show you tactics you can employ to make the most of the tool itself.

Implementation: This is the meat of the how-to section. We’ll show you how to implement campaigns in the various platforms. Everything from production to distribution.

Optimization: We’ll take a look at how to analyze data to be successful, and how to implement the right optimizations based on the data you see.