From a talent perspective, one of the critical areas of...
We Customize Our Two-Day Digital Marketing Workshop for Your Team
At Marketing Nice Guys, we’ve been in your shoes. We get the real-world challenges that come with developing and implementing effective marketing campaigns that drive conversions and revenue. We also know that marketing skill levels vary among staff. That’s why we designed this flexible, two-day digital marketing course that focuses on the education and training that your team needs in order to grow your business. For the standard two-day course, we cover 12 topics to give your organization a broad overview of the current digital marketing landscape and the latest trends in the industry. We also go in-depth to show you the tools and tactics used by the top pros in each digital marketing category and create an interactive environment where your team can discover hands-on how different companies approach their craft.
Depending on need, we can also customize half-day, one-day, or a different two-day event with an added concentration in any of the 12 areas (virtual or in-person). All participants receive a Marketing Nice Guys certificate showing they continue to invest in their marketing education.
We Apply Our PATIO Framework to Marketing Training
When we run our corporate training events on digital marketing, we emphasize the importance of all phases of the process, from planning to optimization to help your marketing organization understand how to achieve the maximum outcomes based on your goals. PATIO stands for:
Planning & Strategy: Having the right plan for the right industry for the right audience is crucial. In our training, we address strategy as a whole and for each channel to show the interconnected nature of today’s digital marketing. We’ll also look real-world considerations such as budgeting and resources. Your marketing organization will walk away knowing the key elements that make up an overall plan and for each channel.
Approach: We help your marketing organization understand what approaches you can take with each digital marketing channel, one that derives from your overall plan, and based on industry and audience.
Tools & Tactics: We’ll show you how to use best-in-class tools and provide insights into other potential options available to your teams.
Implementation: We’ll show you how to implement campaigns in a best-practice fashion, and help you learn the tips and tricks the pros use on everything from production to distribution.
Optimization: We’ll walk through data analysis, KPIs, and how to implement the right optimizations so your marketing organization can maximize your ROI.
At Marketing Nice Guys, our goal is to help your team succeed in its marketing efforts. Contact us to learn more about our digital marketing corporate training.
The other night I was teaching my marketing class at...
One of the most basic, but often challenging aspects of...