In an age of digital, the dividing line between marketing and communications is becoming increasingly blurry and activities performed by professionals in each area now increasingly impact their colleagues across the way. In some cases, marketing and communications is merged in one function (marcom). In other cases, they remain separate departments. But even for the latter, communications professionals, in particular, are realizing that learning more about digital marketing is becoming a must. If you’re not already convinced, here are 5 reasons for professionals to brush up on digital marketing right now.
- Social media goals are shifting.
- Press releases serve multiple functions, not just media pickup.
- Communications is ultimately about projecting brand (and behavior change).
- Communications teams often run websites.
- It’s good to learn for your career.