Why Do We Think So Short-Term in Marketing? July 20, 2020 When I was a Little League coach a few years ago, I remember the first team orientation meeting clearly. The Read More »
How Do You Measure the ROI of Content? July 13, 2020 In its simplest form, return on investment (ROI) is expressed as a formula. (Revenue – Cost) / Cost, multiplied by Read More »
Why Attention to Detail Matters Most in Marketing July 15, 2020 A few years ago, I was lucky enough to hear a talk from the great chef Thomas Keller, whose restaurants Read More »